welcome emails

Impressive email marketing to engage subscribers – Email Marketing Article

Consumers want email. Research shows 72% of consumers prefer email to any other communication channel. But, just because consumers prefer it, doesn’t mean they’ll open your emails or click on the links inside. To get that reaction, you have to wow subscribers. To help brands bring-the-wow, here are ten tips to keep subscribers active, interested, and buying: 1. Welcome new subscribersWhen a new subscriber joins your list, send him or her a welcome email. It’s the first email communication you’ll…

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Welcome Emails Work | The Email Marketing Chronicles – Email Marketing Article

Tons of brands send welcome emails, and while some are better than others, this is smart email marketing. Here’s why. Well-done welcome emails get the relationship off to a good start by reminding subscribers why they signed up to begin with, reiterating the promises made during signup, and getting subscribers into the habit of seeing emails from you in their inbox. Here are three ways to work your welcome emails:  Improve your deliverability: Your first welcome email is a great…

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