WEBINAR ON 10.24.19 | The PPC Playbook: Taking Command of Your Campaigns in the Age of AI – Email Marketing Article

Is your pay-per-click strategy in dire need of updating? If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too. So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns. If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with…

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Why this Webinar Invitation Works – B2B Marketing Article

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign: * The offer is front and center. I know immediately, at a glance, without scrolling,…

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