Webinar Recording + Q&A – Litmus Software, Inc. – Email Marketing Article

January 21, 2020 By Whitney Rudeseal Peet Email marketing is notorious for changing frequently—and changing fast. With so many things to keep up with, how do you know what affects your program the most? In this webinar, we took a look at the changes on the email marketing horizon and share our predictions on where email is heading in 2020 and beyond. Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and…

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WEBINAR ON 10.24.19 | The PPC Playbook: Taking Command of Your Campaigns in the Age of AI – Email Marketing Article

Is your pay-per-click strategy in dire need of updating? If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too. So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns. If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with…

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ON-DEMAND WEBINAR | MARKETING MAKEOVER: How to Stand Out in a Content Saturated World – Email Marketing Article

At the core of modern marketing lies a couple of common questions… How do I make my business stand out with all this noise? How do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this on-demand event, Pinpointe and award-winning marketing expert & strategist Antoine Dupont show you tools and techniques for effectively creating remarkable…

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ON-DEMAND WEBINAR | How to Effectively Build a Martech Stack & Integrate Your Marketing Tools – Email Marketing Article

Is your organization falling short when it comes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task. Join Pinpointe and Effin Amazing’s CEO, Dan McGaw for an exclusive on-demand webinar that will show you how to create…

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Why this Webinar Invitation Works – B2B Marketing Article

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign: * The offer is front and center. I know immediately, at a glance, without scrolling,…

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