How to Send Re-Invite Emails After an Event was Canceled – Email Marketing Article

While COVID-19 has affected our society in a variety of ways, its impact on the events industry has been monumental. Between stay-at-home orders, travel restrictions, and social distancing, thousands of scheduled conferences and gatherings have been canceled or postponed. Luckily, through the power of the internet, many of these meetings can be reimagined as virtual gatherings. If you’re struggling to pivot your event plans due to COVID-19, you can adjust your efforts using re-invite emails. Read on to find out…

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Tasktop Partners with Brian Solis for Virtual Keynote on Transitioning from Project to Product to Thrive in the New Normal – Marketing Article

In the wake of global disruption, we have entered into an era of a new and unusual Novel Economy. This represents a new strain of market conditions that are not fully identified or understood. It is clear that a new economy is taking shape–and there is no playbook. Taking pages from the industrial revolution won’t help much in a Novel Economy. This is a time for innovation. To survive and thrive, companies must accelerate their shift to the “Age of…

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8 Emails to Include In Your Webinar Sequence – Email Marketing Article

Webinars are a popular way to connect with potential customers, especially right now. They make it easy to share news about your business, while adding a face to your brand. Getting people to attend a webinar can be tough, though. Most people are only willing to commit to one live event a week, so you have to fight for that real estate by staying in front of them. Review this guide to the six emails you need to include in…

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Practical advice from Wix to help agencies increase productivity – Marketing Article

30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the same with less. With productivity, you’re trying to do more with the same. The three productivity zones for agencies are workflow, resource management, and client relationships. Wix outlines seven steps to optimizing productivity from identifying pain points to simplifying client communication. ClickZ recently hosted a Webinar in collaboration with…

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The Role of Content Marketing Platforms in a Next-Gen Tech Stack – Marketing Article

As the landscape has changed for marketers (e.g. expectations to be growth-drivers, budget scrutiny, CMO turnover, etc.), so too have the challenges of orchestrating successful campaigns. And although we’ve tried to adopt various tools to mask operational inefficiencies, this has only created more complexities — contributing to internal misalignment and as a result, disconnected external experiences. Enter the redefined content marketing platform. In a next-gen marketing tech stack, the use case of a CMP should no longer be tied solely…

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Ghosts of Holidays Past: What to Watch out for This Year – Email Marketing Article

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average until just a few days before Christmas. This Christmas year should email volumes increasing again,…

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The Secret to Building Better ABM Experiences – B2B Marketing Article

Marketers today struggle with endless possibilities when it comes to ABM programs. Who do they target? How do they measure what’s working? Are they aligned with sales? With 2019 around the corner it’s time to take your ABM experience to the next level. Join Ceros, Clari, and Madison Logic on December 6th at 2pm ET/11am PT as they break down the steps for planning, performing and perfecting ABM campaigns that simply rock! In the webinar, you’ll learn more about: The…

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