webinar marketing

Why this Webinar Invitation Works – B2B Marketing Article

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I’ve written often about the dismal state of B2B creative, so it’s good to see at least one B2B company get it right. Here’s what I think makes this an effective campaign: * The offer is front and center. I know immediately, at a glance, without scrolling,…

Read More

How to market your webinar in 13 simple steps – B2B Marketing Article

Note: This post was updated and revised on February 2019. So webinars have been kicking around for a while now – but there are still plenty of B2B companies who are not leveraging this kind of video content! Webinars eradicate the barriers of time and geography and make it easy for anyone to access your content anytime, anywhere.

Read More