Voice of Customer (VoC)

B2B: The Linkage Between NPS and Financials is NOT What You Think It Is – B2B Marketing Article

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years (here’s detail on how an “operationalized feedback program is executed). Having achieved steady improvement in customer engagement and sentiment with the same accounts and contacts over time (longitudinal trending), they wanted to leverage TopBox to predict future growth for better financial management: What rate of growth could they expect from the existing customer…

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Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come – B2B Marketing Article

Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come Posted on March 20, 2019 , by wpn-admin Too busy fighting figurative fires?  Upon benchmarking his native city of Boston to his adopted city of Philadelphia, Benjamin Franklin wrote the famous line “…an Ounce of Prevention is worth a Pound of Cure…” and… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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How to Get the Product Team To Build the Right Enhancements? – B2B Marketing Article

How to Get the Product Team To Build the Right Enhancements? Posted on February 5, 2019 , by wpn-admin “My company continues to invest in build new product features. Meanwhile, my Customer Success Managers spend more and more time dealing with product performance (speed) issues. The right product-roadmap is probably a balance, but the product team isn’t… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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