When will 3D, 360-degree, and VR revolutionize social video ads? – Mobile Marketing Article

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 billion next year, and these platforms are often at the forefront of communication innovation. There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. These new technologies will enable brands to provide audiences with the opportunity to explore and interact with images, objects, and videos in…

Read More

What Is the Cost of Video Production for the Web? – B2B Marketing Article

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. At the same time, our plugged-in business world is far more…

Read More

Q&A with goop’s Courtney Messerli – Mobile Marketing Article

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us…

Read More

Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

Read More

What types of video content on social do consumers engage with most? – Mobile Marketing Article

Social videos can be very engaging. It’s important though to understand the best practices for each social channel to increase your success. For consumers, what defines the most engaging video content on social? Here’s what you need to know. Videos are one of the most powerful content types on social media. They can help a brand in many different ways, from raising awareness to driving actions. As social media platforms keep changing, it’s useful to monitor the best practices to…

Read More

You Have 100 Days to Create or Lose a Lifelong Customer – Email Marketing Article

  You’ve got one hundred days to make customers for life. Do you know which tools, techniques, and touches to employ to guarantee they’ll stay? Joey Coleman does. He’s a speaker, advisor, and writer who’s deeply steeped in the customer experience. He’s the founder and Chief Experience Composer at Design Symphony and the bestselling author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days (which our marketing team book club loved). Joey was kind…

Read More

Quick guide to videos in emails – Enabler – Email Marketing Article

Video may have killed the radio star, but it’s certainly alive and kicking in email. You probably already know this, but adding captivating and entertaining videos to your email content can significantly increase your click-through rates.  Having video content that drives end users to take actions, helps provide you with a better insight into user engagement and interactivity, and as Michael Litt once said… “The play button is the most compelling call to action on the web”Michael Litt – Vidyard…

Read More