Video

5 Minutes from the Community: What is B2B Customer Engagement, and Why Does It Matter? – B2B Marketing Article

5 Minutes from the Community: What is B2B Customer Engagement, and Why Does It Matter? Posted on June 2, 2020 , by Steve Bernstein TAGS:  What is B2B “Customer Engagement” and why does it matter? Are your current processes truly “engaging” your customers, or just trying to sell them more stuff? I had the opportunity to interview David Ellin for some answers, since he’s… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

Read More

Emotional Intelligence and The Power of Faces – Email Marketing Article

If the customer experience is based in how you make people feel, then emotional intelligence is one of the most important skills we can cultivate. You see, the success of your business is built on a foundation of relationships. And you build, maintain, and grow them through trust and rapport supported by emotional connection. And when it comes to reading these human emotions, the face is “the richest visual territory on the plant,” per today’s guest. Facial expressions truly reveal…

Read More

Social Media Lessons From Mom: How To Improve Your Marketing – Marketing Article

At its core social media is about connecting and interacting with people. Specifically they are people you consider important and want to spend time with. They include: Family and friends, People you share interests and hobbies with, People you met and/or knew in the past. These people create your virtual support system. And these people matter even more now because we lack real life interaction with other people who don’t live with us. So we may feel isolated and alone.…

Read More

B2B Reads: Videoconferencing, Slow Periods, and MarTech Tools – B2B Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 3 Ways Your Sales Reps Can Fill Their Pipeline with VideoA look at some different ways your sales reps can use video and when to use them. Thanks for your insight, Kurt Shaver. Turn Check…

Read More

Spring Cleaning Your Digital Life: What You Need To Do Now – Marketing Article

Does your digital life need a spring cleaning? Have your computer and other devices accumulated the digital equivalent of dust? Do these out-of-date files can reduce your efficiency? And if that’s not enough, COVID-19 and working-from-home (aka:WFH) offer more reasons to clean up, purge and organize your digital life. Why?Because a cluttered computer makes your thinking disorganized and easily distracted. Even worse, your devices can get sick too!Take it from me—my computer died and corrupted my backup drive in the…

Read More

Teaching Remotely With Video: Middle and High School – Email Marketing Article

There’s a level of uncertainty that comes with a crisis. And in response, precautions are taken to ensure safety. For you, as an educator, that might mean school closures that lead to teaching remotely for the foreseeable future. This is probably completely out of your element. You’re used to teaching in a classroom, not through a webcam. It’s already difficult to keep middle and high schoolers engaged (and off their phones) when they’re physically in class. At home, there’s no…

Read More

10 Online Lead Generation Techniques for Professional Services – B2B Marketing Article

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Hello… the world is changing! A new model of business development is already generating significant flows of qualified leads…

Read More

How To Teach Remotely With Video: Elementary School – Email Marketing Article

In times of crisis, schools will inevitably be affected. This could mean closures or you being asked to teach remotely. And as elementary educators, this is probably uncharted territory for you. Teaching remotely is a completely different ballgame. It’s a new way of teaching for you, and a new way of learning for your students. And it has its challenges. It’s already a struggle to keep children engaged at school when they’re physically in the classroom, so how will they…

Read More

Valassis study: Viewers are more receptive to ads on streaming TV – Mobile Marketing Article

30-second summary: A new report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. About 49 percent of all respondents felt that way. Among younger viewers (aded 25-34), that figure was 69 percent. Thirty-seven percent felt that the optimal length for such ads was 15 seconds or under, while another 24 percent are fine with 30-second ads. Nearly half of U.S. consumers see ads on streaming TV as more relevant…

Read More