Video

Three “head fakes” and three tech trends to watch out for in 2020 – Marketing Article

30-second summary: 4K/8K high resolution video is coming, and will eventually be part of people’s lives, but won’t mean much for advertisers in 2020. Smart advertisers have seen the value of 3- to 7-second ads optimized for mobile viewing, which yield a higher volume of impressions and encourage consumption of longer units in a different, more ideal setting. Voice search is coming, but it’s not going to be much use to advertisers – the largest existing channels are owned by…

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Creating An Extraordinary Customer Experience With Video – Email Marketing Article

Do you ever consider how your customer experience affects your brand? Chances are, even with the best, there’s room to improve the most essential part of your business. Studies show that the experience your company provides is even a crucial form of marketing, preferred by customers over content or mobile ads.  So how do you enhance the experience your company offers or build the right foundation to start? By creating meaningful connections with anyone interacting with your brand–something you can…

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When will 3D, 360-degree, and VR revolutionize social video ads? – Mobile Marketing Article

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 billion next year, and these platforms are often at the forefront of communication innovation. There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising. These new technologies will enable brands to provide audiences with the opportunity to explore and interact with images, objects, and videos in…

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What Is the Cost of Video Production for the Web? – B2B Marketing Article

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. At the same time, our plugged-in business world is far more…

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Q&A with goop’s Courtney Messerli – Mobile Marketing Article

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us…

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Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

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How online learning can help improve your business – Mobile Marketing Article

by Will Corry on July 27, 2019 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet Businesses and organizations often discover that they don’t always have all of the knowledge needed for optimal growth and development. They are then left with the hassle of finding the suitable  training content and methods for their employees. Lately, online training has become an increasingly popular teaching tool used to improve and maximize employee performance and overall increase your long-term business development. Online learning courses…

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How online learning can help improve your business – Mobile Marketing Article

by Will Corry on July 27, 2019 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet Businesses and organizations often discover that they don’t always have all of the knowledge needed for optimal growth and development. They are then left with the hassle of finding the suitable  training content and methods for their employees. Lately, online training has become an increasingly popular teaching tool used to improve and maximize employee performance and overall increase your long-term business development. Online learning courses…

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What types of video content on social do consumers engage with most? – Mobile Marketing Article

Social videos can be very engaging. It’s important though to understand the best practices for each social channel to increase your success. For consumers, what defines the most engaging video content on social? Here’s what you need to know. Videos are one of the most powerful content types on social media. They can help a brand in many different ways, from raising awareness to driving actions. As social media platforms keep changing, it’s useful to monitor the best practices to…

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