Video Marketing

Q&A with goop’s Courtney Messerli – Mobile Marketing Article

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us…

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6 Types of Video Ideas to Supercharge Your Social Media – Marketing Article

At its core, social media engagement is always a two-way street. Yes, part of your success will depend on your ability to continue to put relevant, compelling content out into the world. But that content also needs to invite participation from your users. If their relationship with your brand is a passive one, you may get a lot of impressions on your content… but very few of those people are going to be motivated to the point where they take…

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Edit Audio Using The Transcript » Martech Zone – Mobile Marketing Article

It’s not often that I get excited about a technology… but Descript has launched a podcast studio service that has some really intriguing features. The best, in my opinion, is the ability to edit audio without an actual audio editor. Descript transcribes your podcast, with the capability of editing your podcast through editing text! I’ve been an avid podcaster for years, but I often dread editing my podcasts. In fact, I’ve let some amazing interviews fall by the wayside when…

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Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

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The State of Video Marketing, join the Wave.video Challenge for a chance to win a VIP trip to Boston, MA – Marketing Article

Wave.video launches world’s largest marketplace for video clips and images starting from only $1 per clip. Did you know? Video marketers get 66% more qualified leads per year. [Source: Optinmoster]. 90% of video marketers feel the level of competition and noise has increased in the past year. But 99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years. [Source: Wyzowl] Reasons marketers say they are not currently using video include:…

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What types of video content on social do consumers engage with most? – Mobile Marketing Article

Social videos can be very engaging. It’s important though to understand the best practices for each social channel to increase your success. For consumers, what defines the most engaging video content on social? Here’s what you need to know. Videos are one of the most powerful content types on social media. They can help a brand in many different ways, from raising awareness to driving actions. As social media platforms keep changing, it’s useful to monitor the best practices to…

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IAB offers a guide to simplify Advanced TV advertising – Marketing Article

With “television” less of a channel these days and more of a metaphor that covers a lot of different delivery methods, the Interactive Advertising Bureau (IAB) Video Center of Excellence is out with an effort to simplify the advanced and connected TV market for advertisers. The initiative is called the Matrix of Advanced TV, and it includes a Market Snapshot reference guide. The title is an homage to the now-classic trilogy of Matrix sci-fi movies, where the true nature of…

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Socializing Videos for IT Decision-makers – B2B Marketing Article

IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. IDG’s 2019 State of the CIO Report notes a “surge” of IT decision-makers into social networks this year. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. Use of Facebook and Twitter by IT execs nearly…

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You’ll Love These 5 Social Media Video Marketing Tools – Marketing Article

Feeling overwhelmed with the many social media video marketing tools? You won’t be for long. I’ve found five of the best DIY Marketing tools you can use to create marketing videos on social media.  Check them out. Five Tools To Simplify Your DIY Social Media Video Marketing Strategy It’s certainly not boring to be a social media marketer in 2019. Platforms keep changing and evolving as a million new ‘helpful’ video creation tools and apps appear and disappear. Meanwhile, customers…

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Do Stickers Improve Your Facebook Video Ad Performance? A $300 Experiment by Wave.video – Marketing Article

Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos. But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valuable metrics for your business? In other words: do they work well for key indicators, specifically in video ads? We decided to find out for ourselves how much more “engaging” a video with stickers might be.…

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