Video Marketing

Which Tactics Should You Use? – B2B Marketing Article

When it comes to inbound marketing, there is a significant list of tactics at your fingertips. So which inbound marketing tactic should you be using? The short answer – there is not just one. According to our latest research, the majority of senior B2B marketers combine several tactics when building their inbound marketing strategies… But that doesn’t mean implementing every single option – in fact, only 5% said they utilize all methods available. So how do you go about choosing…

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Your Guide to Real Estate Video Equipment: Cameras, Microphones, and Beyond – Email Marketing Article

Do you watch real estate video after video online, wishing you could create amazing content of your own? Well, what’s stopping you? If it’s the fact that you don’t have the “latest and greatest” real estate video equipment, don’t let that be an obstacle. Because you don’t need state-of-the-art real estate video gear to make beautiful listing or community videos. And you definitely don’t need an elaborate set-up for consumer education videos, or one-to-one video emails sent to clients. There’s…

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A definitive guide to video marketing 2020: Stats, strategies, and challenges – Mobile Marketing Article

30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the…

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Valassis study: Viewers are more receptive to ads on streaming TV – Mobile Marketing Article

30-second summary: A new report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. About 49 percent of all respondents felt that way. Among younger viewers (aded 25-34), that figure was 69 percent. Thirty-seven percent felt that the optimal length for such ads was 15 seconds or under, while another 24 percent are fine with 30-second ads. Nearly half of U.S. consumers see ads on streaming TV as more relevant…

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Boost Your Video Marketing with the Oktopost-YouTube Integration – B2B Marketing Article

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world. And today, we’re…

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10 Tips For Shooting Video Outside – Email Marketing Article

For many, recording videos indoors is a go-to option. And there’s nothing wrong with that. But it’s nice to change it up every once in a while by shooting video outside. In fact, it’s one of my 12 tips for better-looking videos. It’ll get you out of the office – away from the fluorescent lights and computer screens – to make unique, eye-catching videos for your viewers. You may be worried about the unpredictability of filming outdoors, but the final…

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How to Use Videos to Improve Your Email Marketing Strategy – Email Marketing Article

Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services, compared to nonviewers. Have you ever wondered why your emails do not reach your target audience or get opened in the first place? It’s probably because they do not contain videos…

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Marketing Resolutions You Can Actually Keep – B2B Marketing Article

By now, most of our personal 2020 New Year’s resolutions have failed miserably. Perhaps you haven’t set foot in the gym since you joined in early January. Or maybe that vow to eat less sugar died in a blaze of “buy one, get two free” Ben & Jerry’s-fueled glory. Whatever the setback, personal disappointments don’t have to dissuade us from committing to professional improvement this year ― but maybe this time, let’s set goals we know we can accomplish. Here…

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