Creating An Extraordinary Customer Experience With Video – Email Marketing Article

Do you ever consider how your customer experience affects your brand? Chances are, even with the best, there’s room to improve the most essential part of your business. Studies show that the experience your company provides is even a crucial form of marketing, preferred by customers over content or mobile ads.  So how do you enhance the experience your company offers or build the right foundation to start? By creating meaningful connections with anyone interacting with your brand–something you can…

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Audio and Video Transcription, Translation, Captioning, and Subtitling » Martech Zone – Mobile Marketing Article

Because our clients are highly technical, it’s often difficult for us to find writers that are both creative as well as knowledgeable. Over time, we grew weary of rewrites, as have our writers, so we tested a new process. We now have a production process where we set up a portable podcast studio on location – or we dial them in – and we record a few podcasts. We also record the interviews on video. We then send the audio…

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How To Easily Create Videos For Every Step Of Your Sales Funnel – Marketing Article

Video is a vital part of the marketing mix in today’s digital and social media landscape. In a recent Facebook Live video broadcast, I teamed up with my good friends at Wave.video to discuss how video landing pages can boost your conversion rates by as much as 80%! What exactly is a video landing page? Keep reading to find out more… You can also watch the full video below to see some great stats and examples to encourage you to…

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Q&A with goop’s Courtney Messerli – Mobile Marketing Article

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us…

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6 Types of Video Ideas to Supercharge Your Social Media – Marketing Article

At its core, social media engagement is always a two-way street. Yes, part of your success will depend on your ability to continue to put relevant, compelling content out into the world. But that content also needs to invite participation from your users. If their relationship with your brand is a passive one, you may get a lot of impressions on your content… but very few of those people are going to be motivated to the point where they take…

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7 Bullet-Proof Ways to Drive More Traffic to Your Blog Posts Using Video – Marketing Article

This is a guest post from our friends over at Wave.video who know a thing or two about creating video!!!! When it comes to content marketing, you should spend at least as much time promoting your content as you spend on its creation. The numbers might vary (some say the rule should really be 20/80) but the bottom line is the same: without promotion, your content won’t get as stellar a result as it might. Chances are, you already promote…

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Edit Audio Using The Transcript » Martech Zone – Mobile Marketing Article

It’s not often that I get excited about a technology… but Descript has launched a podcast studio service that has some really intriguing features. The best, in my opinion, is the ability to edit audio without an actual audio editor. Descript transcribes your podcast, with the capability of editing your podcast through editing text! I’ve been an avid podcaster for years, but I often dread editing my podcasts. In fact, I’ve let some amazing interviews fall by the wayside when…

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ON-DEMAND WEBINAR | MARKETING MAKEOVER: How to Stand Out in a Content Saturated World – Email Marketing Article

At the core of modern marketing lies a couple of common questions… How do I make my business stand out with all this noise? How do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this on-demand event, Pinpointe and award-winning marketing expert & strategist Antoine Dupont show you tools and techniques for effectively creating remarkable…

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