Value Proposition

Value Proposition: The right strategy beats a bigger budget – Marketing Article

Marketers say they have money problems. According to research from Conductor, lack of budget is the biggest internal challenge that could negatively impact online performance. Securing budget/investment is the most extreme challenge for marketing teams, according to KoMarketing research. And here at MarketingSherpa, you’ve told us the size of your marketing budget is a barrier to growth time, after time, after time. Hey, I hear you, marketers. I want a bigger budget as well. But if you can’t simply throw more…

Read More