When Lead Generation Trumps Helping Customers | #FrictionHunter – Marketing Article

Which is more important on your website? Helping potential customers, or turning them into leads? Lead generation is important for most businesses, but your choice can have a big effect on customer experience. [IMPORTANT NOTE: I began working on this post last year. Since that time, all of the sites have changed their user experience. Treat what follows as an illustration of different CX/UX approaches, not a critique of the current experience offered by these brands.] After five years of…

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Why Page Speed Matters on Your Website [Podcast] – Marketing Article

Marketing Podcast with Lukas HaenschPodcast Transcript Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk. While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a huge impact on your conversions and sales. Haensch draws a parallel between brick-and-mortar and online businesses: If the sliding door to your physical…

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Proven UX tips for increasing engagement – Growth Bug – Mobile Marketing Article

Every week we prove how small design details have increased engagement at Anghami, the leading music streaming service in the Middle East. Below are a handful of very simple and actionable examples that we’ve found very useful. Engagement over the same UI can vary across markets, app categories, and as time moves on. However, I believe these examples are flexible enough to apply on most segments. Also, the approach to tweaking the UI for increasing engagement is the same. Let’s…

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Mobile user onboarding – Growth Bug – Mobile Marketing Article

Every day, more than 50k users download and open our music streaming app Anghami for the first time. The first few minutes they spend in the app play a crucial role in having the user come back the next day. Through the course of several months, we modified the customer journey and tried different copywriting, leading to twice as many users completing onboarding. Day-1 retention increased by 19% as a direct result of onboarding. While it is crucial to quickly…

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App Onboarding Best Practices 2019 for Better User Engagement – Mobile Marketing Article

The first thing a new user does is install your app. Then they open it for the very first time. It’s your move now. What are you going to do?  Impress them, of course! An onboarding flow is present in most if not all apps. Onboarding encompasses a wide range of actions a first-time user makes within your app. We’re going to go through the different types of app onboarding flows and how to best implement them. Walk-Through App Onboarding…

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