User Experience

Product, Partnerships, Performance: Learnings from Mobile Growth Jakarta with Tokopedia, OVO, Gojek, Gramedia Digital Nusantara, and Branch! – Mobile Marketing Article

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association of Internet Service Providers in Indonesia (APJII) estimated the number to be 171.17 million individuals at the start of 2019. This population has increasingly made mobile its way of life — by 2022, the number of smartphone users is expected to increase by two-thirds compared to 2013. Ecommerce has particularly…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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Key Takeaways from the 2019 Collision Conference – Mobile Marketing Article

Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative, multicultural cities in the world, Toronto’s first Collision brought together digital experts, marketers, scholars, start-ups, VCs, and even a few celebrities to discuss and celebrate technology. At Branch, we empower teams with technology and tools to unify fragmented user experiences and siloed data for a more cohesive mobile ecosystem. Based…

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Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

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Mobile App Retargeting: Benefits and Best Practices | The Branch Blog – Mobile Marketing Article

Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. To prevent this churn – and make sure users return to apps and convert – mobile marketers and product managers have to create effective strategies for retargeting those app users. Let’s set the stage with a definition. What is Mobile App Retargeting? Mobile app retargeting refers to…

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Top trends to increase value for paid search spend Search Engine Watch – Mobile Marketing Article

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for the next quarter, take into account these top trends that can increase the value of your current paid search advertising spend. Getting your ads and…

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Top trends to increase value for paid search spend Search Engine Watch – Mobile Marketing Article

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for the next quarter, take into account these top trends that can increase the value of your current paid search advertising spend. Getting your ads and…

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Creating A Sense Of Urgency For Higher Conversions Rates! – Marketing Article

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still light gray below-the-fold add to cart buttons? #youarekillingme There are numerous subtle issues as well. One strategic issue is illustrated by Timbuk2. Timbuk2 pays a…

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