User Experience Design

When Does the Customer Experience Begin for Your B2B Buyer? – B2B Marketing Article

[Transcript below] When does the Customer Experience begin for your B2B tech buyer? When does it end? Mary Drummond, the CMO of Worthix and the host of the “Voices of CX” podcast, sat down with me to talk about how to treat your potential customers and, more importantly, how to learn from them along the way. In our interview, we discuss: The Customer Experience Economy – what is it, where did it come from, and what it means to your…

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Why Page Speed Matters on Your Website [Podcast] – Marketing Article

Marketing Podcast with Lukas HaenschPodcast Transcript Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk. While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a huge impact on your conversions and sales. Haensch draws a parallel between brick-and-mortar and online businesses: If the sliding door to your physical…

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Which Should You Use & When? – Marketing Article

What are you wearing right now? Wait, that was a little creepy. Let me reword that. Think about the outfit you’re currently wearing. What does your outfit say about you? Often times (whether right or wrong) people make a first impression based on the clothes you wear. They make assumptions about things like your style, your personality, your age, or even the type of impression you want to make. There are also different outfits for different occasions. For example, you…

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