user engagement

Benefits, stats, examples Search Engine Watch – Mobile Marketing Article

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading over 113 billion apps in 2018, users still regularly use only about 9 apps per day. So, you need to be on mobile. You need to be awesome on…

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Benefits, stats, examples Search Engine Watch – Mobile Marketing Article

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading over 113 billion apps in 2018, users still regularly use only about 9 apps per day. So, you need to be on mobile. You need to be awesome on…

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App Onboarding Best Practices 2019 for Better User Engagement – Mobile Marketing Article

The first thing a new user does is install your app. Then they open it for the very first time. It’s your move now. What are you going to do?  Impress them, of course! An onboarding flow is present in most if not all apps. Onboarding encompasses a wide range of actions a first-time user makes within your app. We’re going to go through the different types of app onboarding flows and how to best implement them. Walk-Through App Onboarding…

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Mobile App Marketing Hacks to Improve User Engagement – Mobile Marketing Article

Guest post by UX designer and blogger, Leona Henrynson, freelance writer and UX designer. Also, she is a contributing writer for various blogs. When she is not writing or designing, she is swimming, hiking, and, weather permitting, snowboarding. Feel free to follow her on Twitter. Launching a new mobile app and making sure it achieves the desired results is now harder than ever. With more than 2 million apps available in leading app stores, it may seem impossible to reach the…

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