User Acquisition

Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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Apple Search Ads: How to Optimize Keywords – Mobile Marketing Article

Apple Search Ads are the only ads allowed to show up directly in the App Store. They appear in the first search result spot in order to push both brand awareness and app installs. The success of an Apple Search Ads campaign relies heavily on selecting the right keywords. Keyword optimization can really make or break an entire campaign. That’s because Search Ads operates on a bidding system. App developers and marketers place bids to run ads for certain keywords.…

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