User Acquisition

Advanced Organic Growth Strategies in the Age of COVID – Mobile Marketing Article

After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the more advanced and creative strategies that some brands are using to drive organic growth and traffic to their app during this time of physical distancing. The overall trends we have seen are an increase in mobile app engagement in many verticals… Source This is only a snippet of a Mobile…

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How Personal Finance and Banking Apps Upped Their Mobile Game During COVID — and How You Can Do the Same – Mobile Marketing Article

English Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. This is only a snippet of a Mobile Marketing Article written by Johanna Lazar Source link

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5 Tips On How To Increase App Downloads – Mobile Marketing Article

Even if you might have made the best app, getting it to rise in the ranks of both app stores and stand out of the millions can be a difficult and challenging task. When you develop an app your ultimate goal as an app developer would be to generate revenue with your app right? And in order to boost app downloads, your app’s visibility plays a key role. On this blog, we will discuss the ways we think will help…

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Seamless Mobile Experiences Play a Key Role in Digital Transformation: A Sears & Kmart Case Study – Mobile Marketing Article

There have never been more channels through which to engage your customers. This is both an exciting opportunity and a major challenge for brands — especially for those new to the mobile ecosystem. What is Digital Transformation? According to Gartner, digital transformation refers to the use of technology to modernize and optimize processes through the use of technology. Worldwide, digital transformation technology investment is set to hit at least $7.4 trillion over the next four years. This could be anything…

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[Hyper-Casual Games Unlocked!] A Complete Ad Strategy Analysis – Mobile Marketing Article

Hyper-casual games have become the golden goose in the mobile game industry over the last couple of years. Although the committed fans of strategy and action categories would look down on the simple graphics and easy-to-play logic of these games, there is one indisputable fact: hyper-casual games are insanely popular and they are likely to continue to be downloaded all around the world. Why So Successful? So what made them a huge success? At first glance, these games don’t seem…

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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The Basics of Mobile Advertising: A Primer for Those New to the Game – Mobile Marketing Article

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and options, it can be hard for anyone but the most savvy of marketers to know where to start. We wanted to create a resource for those with basic questions about the mobile advertising landscape and the need to plan effective…

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Apple Search Ads: How to Optimize Keywords – Mobile Marketing Article

Apple Search Ads are the only ads allowed to show up directly in the App Store. They appear in the first search result spot in order to push both brand awareness and app installs. The success of an Apple Search Ads campaign relies heavily on selecting the right keywords. Keyword optimization can really make or break an entire campaign. That’s because Search Ads operates on a bidding system. App developers and marketers place bids to run ads for certain keywords.…

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