Up-to-date lists are certainly one of the most important practices to ensure a low complaint rate and a high engagement rate. Don’t wait any longer! If you haven’t contacted your list in more than 6 months, consider sending a reconfirmation campaign. It’s a proactive way to… Ask your contacts to confirm that they’re still interested in the kind of emails you’ll be sending Weed out any emails that no longer exist Get proof of consent, in the form of a…