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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? – Mobile Marketing Article

Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? | Branch Blog Request Demo Create Links This is only a snippet of a Mobile Marketing Article written by Sarah Etter Source link

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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Mobile App Retargeting: Benefits and Best Practices | The Branch Blog – Mobile Marketing Article

Many mobile users, myself included, download an app as a result of a specific offer, need, or use case. But after that first open, 1 in 5 users forget about that app entirely. To prevent this churn – and make sure users return to apps and convert – mobile marketers and product managers have to create effective strategies for retargeting those app users. Let’s set the stage with a definition. What is Mobile App Retargeting? Mobile app retargeting refers to…

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The Basics of Mobile Advertising: A Primer for Those New to the Game – Mobile Marketing Article

Advertisers need to meet consumers where they are. Considering the average US adult spent 3 hours and 35 minutes a day on mobile in 2018 according to eMarketer – that place is mobile. But with so many channels, platforms, and options, it can be hard for anyone but the most savvy of marketers to know where to start. We wanted to create a resource for those with basic questions about the mobile advertising landscape and the need to plan effective…

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Celebrating One Year of Facebook MMP – Mobile Marketing Article

Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch offered a robust deep linking and attribution platform that customers used for their earned and owned media channels. Branch’s deep links drove better customer experiences from those channels, and some clients found this so valuable that they chose to use Branch links in their ad campaigns (even though we did not…

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