Impressions From Your Email Campaign – Email Marketing Article

I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did everything wrong initially. Despite having shaved in the morning, about 10 minutes before the test I went off and shaved again, even to the extent…

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UNSPAM Conference: Work & Industry Trends – Email Marketing Article

 Posted by Chad S. White on July 16, 2020  Leave a Comment I had the honor of presenting at Really Good Emails’ UNSPAM conference in March. It was special in part because the RGE team asked me to present the results of their annual industry survey. More than 1,500 email marketers completed the survey, which asked them about their time and experiences in the… This is only a snippet of a Email Marketing Article written by Chad S. White Source…

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Remote Working Challenges & Opportunities – B2B Marketing Article

As businesses begin formulating return to office strategies, how concerned are they about current productivity levels? And what downsides and potential upsides have they seen since making the shift to remote working? In this latest article we find that while there have been plenty of productivity challenges, many businesses are seeing some interesting opportunities arising from remote working.     Productivity Currently a Top Concern for Businesses Data from our latest wave of research shows worries over ability to cope…

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DeepMind releases Acme: A library of reinforcement learning components and agents – Marketing Article

https://github.com/deepmind/acme/blob/master/docs/index.md DeepMind has recently released Acme, a library with an objective to simplify the development of reinforcement learning algorithms and agent building blocks. This application can be run at various scales of execution and it is achieved by enabling AI-driven agents to enable simple agent implementations. Acme can be used to create agents with greater parallelization than in previous approaches as per reports. This tool can be used by researchers to reproduce published RL algorithms or rapidly prototype ideas. Acme…

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Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue – Email Marketing Article

 Posted by Chad S. White on June 3, 2020  Leave a Comment You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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There’s A New Normal For Email Marketing  – Email Marketing Article

Something rather unusual has happened to neighbours of mine, probably unique in a 50-mile radius. They’ve had a new car delivered. “One of the last before lockdown,” I was told, from a distance of some four metres. It’s one of only 871 private vehicles registered in April according to The Society of Motor Manufacturers, their figures showing a 97.3% fall in sales. It’s a near 30-year low. These stats triggered a thought in my mind. I’m not too sure what…

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How To Plan For Email Marketing Post Lockdown – Email Marketing Article

First the good news: none of your competitors know what’s going to happen to email marketing post lockdown. They are as in the dark as anyone. The government refuse to predict and most of their pronouncements are historical; interesting but not really what we want to hear. A post lockdown marketing plan is probably under consideration by most companies and it would seem that those who get the answer right will have a distinct advantage. Is it just a matter…

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CCPA vs. GDPR: Social Listening and Sentiment Learnings – Email Marketing Article

 Posted by Chad S. White on May 28, 2020  Leave a Comment The consumer privacy landscape has changed dramatically over the past few years. First, the General Data Protection Regulation (GDPR) went into effect in 2018, tightening privacy rules across the European Union. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Moving Beyond Amplification, Building a Strong Social Strategy • IDG – B2B Marketing Article

Moving Beyond Amplification, Building a Strong Social Strategy By: IDG | 05/27/2020 Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage with current and future customers. Social media has become so important, in fact, that IDG research found 93% of IT decision-makers use social media for business purposes. Unfortunately, it can be difficult for marketers to find the balance…

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A small business isn’t simply a little version of a big business – Marketing Article

Fewer meetings, fewer resources, fewer constraints. The biggest advantage that a small business has is that the owner can look customers in the eye. And vice versa. Instead of policies, groupthink and leverage, the way forward for a small business might be the very thing that fueled you in the start: find out what people need and help them get it. Right away. It’s never been easy to be a small business and it’s even more difficult right now. But…

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