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WizEmail Blog :: Everything is advertising – Email Marketing Article

99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them.  That they are wrong should go without saying, but you could reassure yourself by asking them why they are not affected. Most will say that they are merely…

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Why Building Homegrown Email Platforms Is So Out of Favor – Email Marketing Article

 Posted by Chad S. White on July 2, 2019  Leave a Comment Build or buy? When it comes to email marketing platforms, it’s a question that brands rarely bother to ask themselves anymore because nearly everyone buys. And when brands do seriously ask themselves this question, it’s exceedingly rare for them to actually choose to go down the build road. According to… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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The Dos and Don’ts of Partnership Marketing – Email Marketing Article

With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also resonate with your consumers? One solution is to partner with another business that shares your company mission and to undertake a joint marketing campaign. As a small business,…

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Apple Search Popularity – Decoded – Mobile Marketing Article

We at Mobile Action feel fortunate to have revealed 3 insights about Apple Search Popularity which will help our users a great deal with their ASO endveours. In this blog post, we will not only reveal these insights but also discuss their implications for ASO practitioners. With the help of these insights, they will be able to design more effective ASO strategies for their apps! If you are an ASO practitioner and would like to share your opinions and thoughts…

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Ten words per page | Seth’s Blog – Marketing Article

That’s how many words get scanned the first time through. Perhaps five on a billboard. Which means that your memo, your ad, your announcement, your post–you get ten words. Highlight the ten of the 1,000 you’ve written. Which ten do you want someone to scan so that they’re intrigued enough to slow down and read the rest? If you can begin with the ten words and write around them, you have the foundation for an effective message. As Jay Levinson…

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How to Grow Revenue and Close More Deals by Aligning Sales and Marketing – B2B Marketing Article

June 11, 2019 | Elizabeth Rivelli The halfway point of 2019 has come and gone, and for us marketers, now is a good time to reflect on the priorities we set back in January. We review our KPIs, look at our budgets, and measure our progress towards our goals. It’s an important part of benchmarking success and proving our contribution to the bottom line. Year after year, one priority remains at the top of the list for many B2B marketers:…

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The Last Word on May 2019 – Email Marketing Article

 Posted by Chad S. White on June 4, 2019  Leave a Comment A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience (Litmus) Do recent changes in the ESP landscape benefit clients? IBM, Epsilon, Yes Marketing (Email Vendor Selection) What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act… This…

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Essentials for your next email subject line – Email Marketing Article

What makes you pull a book from the shelves of Waterstones? All you have to go on are the title, author and publisher yet, after a quick perusal, you will be able to pick a book that, even if you do not buy it, will probably interest you. You can see why authors will agonise over what to pick for the title, almost as much as you do for the Subject Line of a marketing email. A bookshop browser, probably…

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Everything You Need to Know About Instagram Hiding Likes – Email Marketing Article

If you are a Canadian with an account on Instagram, you’ve probably noticed a recent and rather radical change to the social media platform. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets on each of their posts. What this means for you as an Instagram user or as a business owner with an Instagram account has yet to…

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