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There’s A New Normal For Email Marketing  – Email Marketing Article

Something rather unusual has happened to neighbours of mine, probably unique in a 50-mile radius. They’ve had a new car delivered. “One of the last before lockdown,” I was told, from a distance of some four metres. It’s one of only 871 private vehicles registered in April according to The Society of Motor Manufacturers, their figures showing a 97.3% fall in sales. It’s a near 30-year low. These stats triggered a thought in my mind. I’m not too sure what…

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CCPA vs. GDPR: Social Listening and Sentiment Learnings – Email Marketing Article

 Posted by Chad S. White on May 28, 2020  Leave a Comment The consumer privacy landscape has changed dramatically over the past few years. First, the General Data Protection Regulation (GDPR) went into effect in 2018, tightening privacy rules across the European Union. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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A small business isn’t simply a little version of a big business – Marketing Article

Fewer meetings, fewer resources, fewer constraints. The biggest advantage that a small business has is that the owner can look customers in the eye. And vice versa. Instead of policies, groupthink and leverage, the way forward for a small business might be the very thing that fueled you in the start: find out what people need and help them get it. Right away. It’s never been easy to be a small business and it’s even more difficult right now. But…

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Remarkable Advantages And Risky Disadvantages – Mobile Marketing Article

23 May Mobile Marketing: Remarkable Advantages And Risky Disadvantages Posted at 15:53h in Uncategorized by Christina Talley There is no doubt about the rise of mobile marketing worldwide. Currently, the penetration of mobile devices is no less than 53%, which makes clear the vast possibilities of mobile marketing.  Mobile marketing is a new way to reach customers, and most interestingly, our eyes have not yet become insensitive to this form of advertising as it is so well known. We know it…

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How To Comply With The ICO Working From Home – Email Marketing Article

It might be fair to say that many email marketing companies view the Information Commissioner’s Office (ICO) with a degree of trepidation. They take pleasure in listing the latest penalties they have imposed on their website. It’s enough to make anyone nervous. However, they normally also list the criteria they will use to judge you, with the implication that if you comply, then any penalty is likely to be light.  Any company with lots of personal data, such as email…

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AWeber Is Now a Remote First Team – Email Marketing Article

The world is changing, but our commitment to our customers and team members remains stronger than ever. By Tom Kulzer May 21, 2020 The world has changed. The way we interact, communicate, and exist with one another shifted rapidly over the past few months.  But one thing has never — and will never — change for AWeber: our commitment to our team and the customers we serve.  As we adapt to our new reality, we continue to look for ways…

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Exploring Business Sentiment and the Emotional Impact of the Crisis – B2B Marketing Article

In this week’s review of findings from our COVID-19 tracker, we explore business sentiment and the emotional impact of the crisis. A number of surprises emerge…     Fear. Distress. Anguish about loved ones, angst about our employment, anger about our predicament. In our personal lives, the COVID-19 pandemic has unleashed a range of emotions and a jumble of coping mechanisms in all of us. Surveys have tracked consumers’ emotional and physical responses to the crisis. In the US, Medical…

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Welcome to the New IDG.com • IDG – B2B Marketing Article

Welcome to the New IDG.com By: IDG | 05/18/2020 We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated IDG.com to share more information with you and make things easier to find. We have always provided the latest tech, media and marketing insights, as well as insights on our audiences, brands and solutions, and that is not…

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Speeding Up Email Production Workflows & the Potential Consequences – Email Marketing Article

 Posted by Chad S. White on May 18, 2020  Leave a Comment It generally takes about 2 to 3 weeks to create, approve, and send a marketing campaign. If your company is larger, more decentralized, or more highly regulated, it can take even longer. Usually that’s not a significant problem, but sometimes you need to be more nimble or reduce production costs due to… This is only a snippet of a Email Marketing Article written by Chad S. White Source…

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As Coronavirus Restrictions Ease, How to Adjust Your Email Strategy – Email Marketing Article

 Posted by Chad S. White on May 12, 2020  Leave a Comment We’ve talked in recent weeks about how marketers should respond to the systemic shock caused by coronavirus—how you start by sending crisis messaging and then adjust your promotional messaging strategy to stay aligned with new email behaviors and new consumer preferences. Now businesses are facing questions… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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