Uncategorized | Category

5 Email trends you need to be following in 2020 – Email Marketing Article

It’s a new year, and it’s probably time for you to re-evaluate your email marketing strategy, maybe even set some new years resolutions for your email marketing too? We have looked at all the current email trends and summarised the top five things you should be doing this year with your email marketing.  Mobile is king – we’ve seen a spike in users reading and interacting with emails on their mobile devices, and we’re honestly not surprised, we have our…

Read More

An Email Marketers Guide to Black Friday – Email Marketing Article

Yup, it’s that time again! Black Friday is around the corner and its time to start planning your Black Friday and Cyber Monday email campaigns. There are a couple of things that you can do this Black Friday to make your campaigns stand out, and we’ll share how you can do this. First things first, when is Black Friday & Cyber Monday? This year Black Friday falls on 29 November 2019 and Cyber Monday on 2 December 2019. Start planning…

Read More

Let an expert guide you, step by step – Email Marketing Article

Have you ever struggled or not known how to do something inside of the TouchBasePro system, or have been looking for a more personal support experience? Look no further; we have now introduced a new level to support with a dedicated team of email marketing experts to assist you with any support query you may have. Let our email gurus guide you through the process as a VIP customer using our dedicated VIP Support service. You will get a faster…

Read More

Let an expert guide you, step by step – Email Marketing Article

Have you ever struggled or not known how to do something inside of the TouchBasePro system, or have been looking for a more personal support experience? Look no further; we have now introduced a new level to support with a dedicated team of email marketing experts to assist you with any support query you may have. Let our email gurus guide you through the process as a VIP customer using our dedicated VIP Support service. You will get a faster…

Read More

Meet Jess Willox | TouchBasePro – Email Marketing Article

The TouchBasePro team continues to grow and we are happy to welcome Jess to the team! Jess is our new Digital Campaign Strategist and brings a host of knowledge and strategic experience.   1) What aspect of your job are you most excited about?I am excited about meeting and working with awesome clients. I get to help clients and brands in reaching their business and marketing objectives, which is really cool.  2) What are you hoping to bring to the TouchBasePro team?I am hoping…

Read More

How to make sure your database ACTUALLY exists – Email Marketing Article

With email growing continuously as a marketing channel, you hear a lot of talk about email database or list quality. Businesses have understood that gaining subscribers at all costs is not a beneficial long-term strategy. Many have started focusing more on gaining more quality email data — meaning valid email addresses that belong to real people, and not a bot or spam accounts. In short, an actual email address is an asset, whereas a fake one is pretty much a…

Read More

Meet Jonathon Blumenthal | TouchBasePro – Email Marketing Article

As TouchBasePro grows and moves on to new heights, so does our team!We’re proud to welcome Jonathon, our new Service Client Manager. Jon comes with a host of client service and digital knowledge, and we’re looking forward to having him adding a ton of value to our team. We asked Jon a couple of questions… and, after reading the answer to question 3 – we had to have him demonstrate! 1) What aspect of your job are you most excited…

Read More

Yes, email marketing is really relevant in South Africa – Email Marketing Article

We’ve been conducting some research at the office and putting together some case studies on the effectiveness of email marketing and effective digital communication in South Africa. Some of the numbers that have come out of this are spectacular! Take a look at why you should be utilising email marketing to its full potential. It’s the best ROI for any digital medium in SA Email marketing has the best return on investment (ROI) of any digital marketing channel measured in…

Read More