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How email marketing and social media work together – Email Marketing Article

When it comes to your online presence, be it a social post or an email campaign there are a few things that you should keep in mind. We are going to look at the basics of using social and email marketing hand in hand.  Keep it consistent: Your messaging on your social posts should be the same in your email campaigns and even on your website. Consistency is key and your message should always be clear.  Both benefit each other:…

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1, 2, 3 – INTEGRATED with TouchBasePro – Email Marketing Article

Let’s talk about system integrations. They are generally pricy, time-consuming and sometimes even a little too technical. Connecting systems to allow for automated processes is a must these days, however, its something that we’re not all doing, and we bet you it’s something that has you pulling your hair out.  Well…  let us introduce you to our friend – Zapier. Zapier is a system that allows you to easily connect apps, allowing you to automate repetitive tasks such as adding…

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Using email to gain a better marketing ROI – Email Marketing Article

The subtle art of effective communication is essential to marketing that delivers results. With that in mind, we wanted to take a look at how email (being a historically formidable form of marketing and communication) could better work alongside the other pillars of your communication marketing mix. Brand Awareness When advertising your brand, your goal is to generate as much awareness as possible. As more people become aware of your brand, more of them are likely to engage with it.…

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The role of email marketing in communication. – Email Marketing Article

Communication is a vital part of all organisations and in light of the worldwide COVID-19 pandemic, communication has now become more important than ever before. Communication bridges the gap between individuals through the flow of information and creates a shared understanding between people. It involves the distribution of clear and concise messages, in a way that connects with the intended audience. What role does email marketing play in communication? Email marketing gives you the opportunity to connect with your audience…

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We’re helping you stand out – with assistance and a plan! – Email Marketing Article

With brands taking over your clients and potential customers’ timelines and inboxes, how do you stand out? We may not have the answers, but what we do know (and pretty much what every other expert out there knows) is that to create returns from your marketing, you need to have a plan!  All you need to stay ahead of the pack  Many of our clients have expressed the need for a campaign that will make them stand out in a…

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The importance of communication during lockdown – Email Marketing Article

As we all face the challenges and stresses around COVID-19 and the lockdown, we need to remember that communication is still essential. Even though many business aspects have come to a halt, that does not mean that the conversation needs to stop. In a time of crisis, communication is the one thing that can make or break a business, a relationship, etc.  We’ve listed below a few reasons why we believe it is vital to stay in touch with your…

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TouchBasePro tackles remote working | TouchBasePro – Email Marketing Article

Now that we are all confined to our homes, remote working is essential, but for most of us, its not something that we’re used to doing. The TouchBasePro team has been working from home for a few weeks already, so we thought it would be valuable to share some tips on how to still get the most out of your day when working at home. Our friends from Trello have shared some excellent tips on how to navigate remote life,…

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Send your Covid-19 communications for free with TouchBasePro – Email Marketing Article

We at TouchBasePro understand the severity of the country’s current situation and believe that communication is critical at this point. We would, therefore, like to offer companies the ability to send their Covid-19 communications to their customer database for free.  Register your account with TouchBasePro, create your campaign, upload our database and get in touch with our team on support@touchbasepro.com. We will allocate credits to your TouchBasePro account and send out your campaign. Not too sure what you should be…

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The Trust Velocity Matrix – What is it and how do I benefit? – Email Marketing Article

What is the Trust Velocity Matrix?  Having a marketing strategy is hugely important for your business. As a business, you need to have a plan in place and a strategy to follow, it ensures that you stay on the right path and that you can monitor your progress and goals. However, how can you be sure that the marketing activities that form part of your marketing strategy are correct for your business and will actually help you achieve your strategic…

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Business Intelligence Reporting with TouchBasePro – Email Marketing Article

Email marketing has one of the highest returns of investment compared to other forms of marketing with the ability to get an ROI of 43 to 1. However, it’s not always easy to know if the results you are achieving are good, and how you can improve on these results. So why not have an email expert share the useful statistics with you and give you industry advice to help you win at email?  One of the key benefits of…

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