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Meet Jess Willox | TouchBasePro – Email Marketing Article

The TouchBasePro team continues to grow and we are happy to welcome Jess to the team! Jess is our new Digital Campaign Strategist and brings a host of knowledge and strategic experience.   1) What aspect of your job are you most excited about?I am excited about meeting and working with awesome clients. I get to help clients and brands in reaching their business and marketing objectives, which is really cool.  2) What are you hoping to bring to the TouchBasePro team?I am hoping…

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How to make sure your database ACTUALLY exists – Email Marketing Article

With email growing continuously as a marketing channel, you hear a lot of talk about email database or list quality. Businesses have understood that gaining subscribers at all costs is not a beneficial long-term strategy. Many have started focusing more on gaining more quality email data — meaning valid email addresses that belong to real people, and not a bot or spam accounts. In short, an actual email address is an asset, whereas a fake one is pretty much a…

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Meet Jonathon Blumenthal | TouchBasePro – Email Marketing Article

As TouchBasePro grows and moves on to new heights, so does our team!We’re proud to welcome Jonathon, our new Service Client Manager. Jon comes with a host of client service and digital knowledge, and we’re looking forward to having him adding a ton of value to our team. We asked Jon a couple of questions… and, after reading the answer to question 3 – we had to have him demonstrate! 1) What aspect of your job are you most excited…

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Yes, email marketing is really relevant in South Africa – Email Marketing Article

We’ve been conducting some research at the office and putting together some case studies on the effectiveness of email marketing and effective digital communication in South Africa. Some of the numbers that have come out of this are spectacular! Take a look at why you should be utilising email marketing to its full potential. It’s the best ROI for any digital medium in SA Email marketing has the best return on investment (ROI) of any digital marketing channel measured in…

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