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How to Run Account-Based Marketing in 2020 – B2B Marketing Article

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes. Instead, marketing leaders want quality over quantity, and favor holistic methods for winning over their customers. From saving on resources to improving conversion, there are many reasons to allocate time and budget to ABM. But how…

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How to Measure Account-Based Marketing Results – B2B Marketing Article

Reading time: 6 minutes By nature, account-based marketing is bespoke, tailored and one-of-a-kind. So how do you measure success and ROI across your ABM operation? With account-based marketing, each account is different, however, there are still a variety of ways to measure activity, and the more advanced the approach, the more interesting the challenge. The critical part is identifying the most valuable metrics where you can limit the number of variables to provide a clear framework for you and your…

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What to Gift Your Business Clients This Holiday Season – Mobile Marketing Article

Do you want to show appreciation for your top clients this holiday season, but don’t know what to get? If so, then you’re in luck. In this post, I’ll share with you some great gifts you can send to your clients this holiday season. Choosing Which Clients to Gift One question you might have in relation to client gifting is to whom you should send gifts. If you have a small number of clients, then the number is easy –…

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The Secrets To Under Standing Your Customers – Email Marketing Article

As a Commercial Manager for Maxemail at Xtremepush for almost 6 years, you can imagine I have built up some very good relationships over the years.  I am regularly in touch with our customers to understand their needs and work with them to put together a new agreement for their forthcoming contract term.   Whilst it goes without saying that our customers have a dedicated Account Manager who is in direct contact on a more regular basis than myself, my…

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Welcome To Our New Home – Email Marketing Article

What a week it has been. The world cup is in full swing now all of the group games played at time of writing. And it isn’t just the World Cup that has had our attention this week. As most of you will know, Emailcenter was acquired by Xtremepush earlier this year, and one of the aims as part of this acquisition was to align the two businesses into one, allowing us to increase our product offering to clients and…

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