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Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

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What types of video content on social do consumers engage with most? – Mobile Marketing Article

Social videos can be very engaging. It’s important though to understand the best practices for each social channel to increase your success. For consumers, what defines the most engaging video content on social? Here’s what you need to know. Videos are one of the most powerful content types on social media. They can help a brand in many different ways, from raising awareness to driving actions. As social media platforms keep changing, it’s useful to monitor the best practices to…

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MoPub gives publishers impression-level revenue data, links with attribution platforms – Mobile Marketing Article

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered and will include a variety of data fields, such as the demand source, ad placement, currency and country information. Why we should care This granular…

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269: Almost 300 – UnMarketing – Marketing Article

269: Almost 300 by Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed In today’s episode we’re almost celebrating almost five years worth of podcasting. We talk about the need for DNA support groups and why it’s important to DNA test your doggie; what’s happening over at MySpace (which, yes, is still a thing); an effective social media challenge; how Burger King plans to, hopefully, raise profits; and how one hotel is skipping some upgrades to get to a boutique upgrade. All…

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