TVSquared today announced a partnership with Ampersand, the audience-based multi-screen TV advertising sales and technology company. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand advertisers with campaign performance insights in addition to standard reach and frequency reporting. TVSquared says Ampersand is changing the conversation by providing advertisers with insights into the business outcomes from their TV investments. TV schedules can be optimized across Ampersand’s reach…