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How Blogs Can Help Your Business – Email Marketing Article

Building a business from the ground up and standing out in a highly competitive online world is no easy task. With so many websites and blogs readily available with just a quick search, small business owners may find themselves overwhelmed before they even begin attempting to build their online presence.  Without an effective blog strategy in place, maximizing your online reach and exposure becomes increasingly challenging, especially in saturated markets. Understanding how blogs can help your business grow…

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Why Using a Personal Email Address is Bad For Business – Email Marketing Article

As a small business, chances are you skip out on a lot of the official red tape that comes with conducting business like the larger organizations in your marketplace. While handling your social media accounts without professional assistance or building your own website might work out some of the time, failing to have a branded email address can be a disaster in the making. To help small business owners understand the repercussions, we’ve listed the top five reasons…

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5 Common Mistakes of Email Marketing | Digital Marketing Blog – Email Marketing Article

Strategic email marketing strategies work and have been proven time and time again to be an extremely effective way to grow a business. If you’re not convinced, then you might be doing something wrong. In fact, there are several common mistakes that many people make with their email marketing strategies that may seem minor but have disastrous effects.  It’s important to realize that there is no perfect email template, but there are some mistakes that should be avoided…

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The Advantages and Disadvantages of Email Marketing – Email Marketing Article

Many claim that email marketing is the be-all and end-all of digital marketing strategies. While there are statistics to prove this fact, it’s still important to recognize that email marketing is just one option of many for building brand awareness and initiating audience engagement. Just like any other marketing strategy, it is important to understand the advantages and disadvantages of email marketing and determine whether this technique is right for your business. By evaluating both sides of email…

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The Dos and Don’ts of Partnership Marketing – Email Marketing Article

With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also resonate with your consumers? One solution is to partner with another business that shares your company mission and to undertake a joint marketing campaign. As a small business,…

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The Dos and Don’ts of Partnership Marketing – Email Marketing Article

With so much exposure to new information online and with so many ways to access it, businesses today are forced to compete with millions of other companies to grasp the attention of their target audience. So how do you get your business to stand out amongst the noise and also resonate with your consumers? One solution is to partner with another business that shares your company mission and to undertake a joint marketing campaign. As a small business,…

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How Do Canadians Plan to Watch the Super Bowl Now That Cannabis is Legal?  – Email Marketing Article

This year, we decided to run a social experiment with the ultimate goal of shedding some light on the impact that cannabis legalization may have on one of the most coveted entertainment events of the year – the Super Bowl. We polled one thousand Canadians to see how they plan to watch the game now that cannabis is legal, and discovered some interesting insights. The idea stemmed from consistent research on the impact that cannabis legalization has had…

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