Tips & Resources

Dark Styles – Litmus Software, Inc. – Email Marketing Article

February 3, 2020 By Lily Worth Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.   Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a…

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10 Tips for Keeping Files Sizes Small – Litmus Software, Inc. – Marketing Article

December 20, 2019 By Steph Knapp Surprising. Entertaining. Informative. GIFs are all of these things, and marketers and customers alike love these fun email additions. But you know what else GIFs can be? Big. It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times.  So what’s an email marketer to do? Evan Diaz, the Lead Designer at Lucky Red Pixel, has the answers. Here’s what we learned from his Litmus Live…

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Powerful Integrations with Your Favorite Email Tools – Litmus Software, Inc. – Email Marketing Article

December 19, 2019 By Bettina Specht NEW IN LITMUS: Connect the power of Litmus Extension directly to Oracle Responsys to streamline production, so you can drive better email results, faster. Learn more → When it comes to email workflows, each team is unique—and so are the tools that help them get their campaigns out the door. Marketers can choose between hundreds of email service providers (ESPs) and dozens of code editors, localhosts, and task runners—and our research shows that many…

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Interactive emails are a top trend, but is anyone using them? – Litmus Software, Inc. – Email Marketing Article

December 3, 2019 By Steph Knapp Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy. We asked nearly 2,000 email marketers about their team’s use of…

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Misleading Subject Lines – Litmus Software, Inc. – Email Marketing Article

September 26, 2019 By Bettina Specht For every email you send, the subject line is one of the first points of contact with your subscribers. If it doesn’t catch your subscribers’ attention, then the chances of them opening your campaign are slim. With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. They are also the most routinely tested…

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Why Emails Are Like Stairs—and How to Take the Next Step – Email Marketing Article

July 5, 2019 By Alice Li Email is constantly changing, with new trends and technologies making the news all the time. But it can be hard to understand whether that “next new thing” actually has an impact on your email programs. Everyone’s talking about interactivity and AMP for Email—should I be working on this now? Accessibility is a hot topic, so is that where I should focus? Truth is, whether you should focus on a trend or new technology depends…

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How to Track Your Email Campaign Performance Post-Click – Email Marketing Article

March 16, 2016 By Lauren Smith How do you measure the success of an email campaign? While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce… This is only a snippet of a Email Marketing…

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Uncovering the Metrics Behind an Award-Winning Email – Email Marketing Article

March 10, 2016 By Lauren Smith Every interaction with your subscribers counts. Send emails that your subscribers want, that are relevant to their needs and interests, that excite them, and (most importantly!) that make them want to take action. Campaigns that accomplish all the above not only win the hearts and minds of your customers, they’re a win for your business. And we’re particularly proud of one campaign in particular that also won an award: the 2016 EEC Email Marketing…

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