Tip of the Week

Segment Your Contacts Automatically With Tags – Email Marketing Article

Using automations, you can easily connect with your email audience, sending behavior-based messages that are customized for every contact! But did you also know you can simultaneously segment your list while you’re at it? It’s true! You can add a tag at any point within an automation funnel to super-target your emails, sending the exact right message to the exact right contact at the exact right time! And the best time to start tagging your contacts is from the moment…

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Segment Your List Automatically With Tags – Email Marketing Article

Using automations, you can easily connect with your email audience, sending behavior-based messages that are customized for every contact! But did you also know you can simultaneously segment your list while you’re at it? It’s true! You can add a tag at any point within an automation funnel to super-target your emails, sending the exact right message to the exact right contact at the exact right time! All you have to do is click the plus sign in your automation…

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Tip Of The Week: Target Customers Based on Their Behaviors & Interests With Tags – Email Marketing Article

“The money is in the list.” How many times have you heard that thrown around? More than a few times, I’m sure.  Yes, it’s true. There’s potential for high ROI from your email list.  But the deeper truth to that statement is there’s usually more money in a list that’s properly segmented according to interest and behavior.  Tracking behavior and people’s interests and sorting them into common brackets allow you to batton down the hatches in your personalization efforts.  Personalization…

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How to Optimize Your Campaign Send Times – Email Marketing Article

Perhaps the most popular question asked around email campaigns is this:  When is the best time to send them? You’ve asked it, I’ve asked — everyone in charge of email has asked it. The answer seems simple, but then you realize… it’s not.  It’s hard to know the best time to send your emails. Your contacts have busy lives, different schedules, and likely even live in different time zones. So how do you plan your send times to catch every…

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Tip of The Week: Automatically Retarget Your Shopify Abandoned Cart Customers – Email Marketing Article

Doing this will add a product name/price placeholder image, but don’t fret. The email will propagate and customize the items when it’s sent. Now, simply click Save and continue on the top right side of the screen, and then choose Schedule in the following screen. After that, you have an automation that is ready to be activated. If you want to, you can build more into this workflow by adding things like SMS messages, split conditions and more. It all depends on your goals…

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