Why You Need to Pay Attention to TikTok – Marketing Article

When it comes to social media, Facebook, Twitter, and Instagram are probably the biggest platforms you consider. However new social media applications aren’t far behind. Younger internet users tend to shy away from traditional social media channels and look for the next big thing. TikTok is a potentially explosive social media platform that allows for short video clips to be shared and watched by people with similar interests. Agencies are already beta testing ad tools built around leveraging the user…

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Google pulls TikTok from Play Store in India following government order – Marketing Article

Google has pulled popular video app TikTok from the Play Store in India following a local court’s direction, stoking fear among some activists that this could set a dangerous precedent. Apple, which has also been ordered by the government to pull the app from its app store (App Store), plans to comply with the order later this week, a person familiar with the matter said. Google and Apple declined to comment. TikTok, which has amassed over 120 million monthly active…

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