Thought leadership

New Year or New Job: Five Keys to a Successful 100-Day Plan – Marketing Article

By Matt Heinz, President of Heinz Marketing Some version of this question I hear quite often: “If you had 100 days, how would you impact our business?” Great question whether you’re hiring a consultant or new employee, or if you are, in fact, that employee starting a new role. And even if you’re just starting a new year fresh, here are some recommendations that might help. Listen and learn first No matter how much knowledge and experience you bring with…

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Sales Pipeline Radio, Episode 190: Q & A with Matt Heinz & Paul Roberts @OCTalkRadio – B2B Marketing Article

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You…

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Reflect on 2019 and Prepare for 2020 – B2B Marketing Article

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing Can you believe there’s only 20 more days left in 2019? I don’t know about you, but this year has flown by for me. December is usually somewhat slower in terms of business, more people are out of the office spending time with their families, but this is a perfect time to reflect on the year and start planning for the following year. Even though there are only 14 (give or…

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Sales Pipeline Radio, Episode 185: Matt Heinz & Paul Roberts @heinzmarketing @OCTalkRadio – Marketing Article

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You…

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Digital Transformation X Customer Experience – Marketing Article

By Maria Geokezas, VP of Client Services at Heinz Marketing Digital transformation is inevitable, just like death and taxes.  As the world becomes more complex and increasingly digital, companies need to remain relevant and maintain their competitive edge.  To do so, IDC forecasts worldwide spending on technology and services that enable digital transformation will reach $1.97 trillion in 2022.  It’s not easy to rationalize this level of investment so organizations focus on the technology and the efficiencies gained rather than…

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Sales and Marketing Unite | Oktopost Podcast – B2B Marketing Article

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! In our first episode, Brett McNay, the Director of Enterprise Client Engagement at Bluewolf, an IBM Company, joins Jessica Stephens, Inbound Marketing Director at Oktopost to discuss sales and marketing. Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program. Next time we will be reviewing the power of video in B2B marketing.   A Few Takeaways from Episode 1 “SDRs can…

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How to make a brand an astoundingly valued asset – BBN – B2B Marketing Article

What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t. On face value, you’d say a brand is a “product manufactured by a specific company under a particular name” if you go by the Dictionary.  Dig a little deeper, and you know branding is beyond creating just an identity mark. It’s about how the world perceives your company and what it stands for. But often times, brands fail the test of time, or there’s a mismatch…

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Engineered from the ground up – Marketing Article

This article was originally published on LinkedIn. Often in the typical life journey of a startup, it all starts with a prototype and a burst of early adopters, who are your only customer base. This initial success is enough to light up the founders to do whatever it takes to showcase and validate the product-market fit, a crucial ingredient for venture funding and future growth. It is also a phase when things are engineered for survival. The feature definitions are…

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