The CX Podcast

Rehumanize Your Business By Building Relationships Through Video – Email Marketing Article

    With smartphones, social media, and chatbots, it may seem like we’re more connected than ever before – instantly, constantly, and digitally. And yet we feel as disconnected and lonely as ever. On average, we have fewer social contacts and meaningful relationships than we’d like; we don’t feel known and understood. The result: we’re more sick and stressed than we should be. Longitudinal studies (like this one at Harvard) and meta analyses (like this one at UNC Chapel Hill)…

Read More

Create Delight to Keep Customers for Life – Email Marketing Article

  What’s a surefire strategy to solidify your reputation for offering a superior customer experience? I’ll give you a hint. It involves burritos … and delight. Jordan Olivero is the Director of Customer Success at Swimlane, a software platform that empowers security operations teams with machine-speed decision making throughout the entire incident response process. He joined me for a podcast conversation to discuss the power of moments, doing things that don’t scale (but doing them anyway), giftology, being your own…

Read More

You Have 100 Days to Create or Lose a Lifelong Customer – Email Marketing Article

  You’ve got one hundred days to make customers for life. Do you know which tools, techniques, and touches to employ to guarantee they’ll stay? Joey Coleman does. He’s a speaker, advisor, and writer who’s deeply steeped in the customer experience. He’s the founder and Chief Experience Composer at Design Symphony and the bestselling author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days (which our marketing team book club loved). Joey was kind…

Read More

Sales Strategy Mistakes and How to Fix Them – Email Marketing Article

  Your sales strategy is as much science as art. The secret is to understand how to improve the way customers buy, renew, and get retained. Jeremy Donovan, Senior Vice President of Sales Strategy at SalesLoft, the sales engagement platform that helps you understand your customers’ needs and respond in meaningful ways, is an expert in sales strategy. His top level priority, especially in B2B, is all about the customer’s return on investment. A prospect needs to trust that you…

Read More