The CX Podcast

Create Amazing Customer Experiences With “Slightly Better Than Average” – Email Marketing Article

    Shep Hyken is all about good habits. So much so, that he wrote a book about it – “Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence With Everyone.” In it, he explores ways to be successful in work and life. So, it’s no surprise that he knows what it takes to provide an amazing customer experience. To do this, we must jump into the habit of amazing every customer, every time. While that sounds…

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Video Belongs In These 3 Moments In Your Customer Journey – Email Marketing Article

  If you’ve been thinking at all about implement video into your sales process, your customer success playbooks, or anywhere else along the customer journey — and let’s face it, you pretty much can’t be a video denier anymore — you’re going to love this episode. There’s been a ton of talk about video lately – and the conversation’s changing. It’s not just about that highly produced video with fancy lights, expensive equipment, background music, and a team of hired…

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Practical Tips for Sales Leaders – Email Marketing Article

  Joe Caprio is passionate about finding ways to enable your sales team to thrive. He was a loyal Chorus.ai customer before joining the sales enablement software company as VP of Sales. During his tenure running training and sales enablement at InsightSquared, he recognized the need to hire people into sales roles who are relatively new to sales. But they needed to execute a relatively complex sale in a way that required higher business acumen. That’s where Chorus came in.…

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4 Marketing Ideas to Increase Sales (That You Should Steal Today) – Email Marketing Article

 When Scott Barker got his start in sales, he went in willing to learn and wanting a view of the bigger picture: sales, marketing, customer success – all of it. And through this process, he picked up valuable marketing ideas to increase sales. Scott never truly understood the arbitrary lines existing between sales and marketing functions. And, when you think about it, he has a valid point. By gaining a clearer grasp of a customer experience as a whole, Scott…

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“The Selling Formula” and Asking Better Questions for Sales Success – Email Marketing Article

  “What have I done that’s consistent in my sales process?” This is a question many of us should be asking ourselves. And after years of working in sales for companies such as Coca-Cola and Johnson & Johnson, Brian Robinson finally posed the question to himself. In doing so, he developed a selling framework of the five best practices for success – “The Selling Formula” as he calls it. The strategies it’s built upon don’t cater toward yielding the best…

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The 3 Components Of Trust For Better Customer Relationships – Email Marketing Article

Every time Cory Scheer puts on his Brooks running shoes, he has a great experience. He doesn’t get blisters and his feet feel comfortable. And when it’s time for a new pair of shoes, he turns to Brooks Running. And he does it often; Cory’s completed more than two dozen marathons. So, how can you and your company you create experiences like this? Experiences that make your customers want to come back again and again? Experiences that encourage them to…

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5 Ways Internal Alignment Can Elevate Your Customer Experience – Email Marketing Article

  In most companies, creating and running separate departments to plan and execute different functions, roles, and tasks makes sense. But how can you bring your team members together in the right ways and the right moments in service of your customers? Historically, the departments look something like this: marketing generates opportunities for sales, sales works to turn opportunities into revenue, and customer success works to retain and grow that revenue. Some close variation of this has been the basic…

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The Biggest Transformation in Prospecting in 30 Years – Email Marketing Article

  Human, helpful, and relevant. If the goal of your team and your organization is to bring these three qualities to life, you’re on your way to delivering a great customer experience. Today’s guest on The Customer Experience Podcast has spent the past several decades building and developing sales teams and entire companies. An original HubSpot team member from May 2007, he’s spent the past dozen years recruiting, training, and growing salespeople and sales teams. And he’s learned and shared…

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Company Culture As Your Competitive Edge – Email Marketing Article

  Imagine a culture in which the company’s employees find as much joy in the customer experience as as their customers do. For our guests on this episode of The Customer Experience Podcast, that’s an everyday part of how they’re growing their business in a highly competitive industry. And it’s not part of a go-to-market strategy, engineered process, or business plan. It’s just who they are. The deeply held, widely shared, and consistently practiced beliefs of the team at Dutch…

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How NOT to Use LinkedIn Messaging for Prospecting – Email Marketing Article

    There’s something that I’m tired of. I think you’re probably tired of it, too. So, I decided to reach out to you, to collect your thoughts, experiences, and feedback on this problem. On the latest episode of The Customer Experience Podcast I walked through this issue, what I found out, and what we can learn to truly create the best customer experiences going forward. But I wanted to share the highlights with you here, too. So, here’s how…

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