Whatever goal you have in mind for your business, be it lead generation, becoming an employer of the year, or building brand trust, you should always be aware of who your audience is. Based on that knowledge, you then have to decide how to reach them. Will it be emailing, texting, or messaging apps? Some parameters that will help you in your decision making are your audience’s education, financial situation, what hobbies they have, and, most importantly, what is their…