text messaging

Churn Rates Rising? Text Messaging to the Rescue – Mobile Marketing Article

Your churn rate is the rate at which customers stop using your services. Reducing your churn rate to increase long-term clients requires identifying and addressing the reasons your service is being abandoned. To maintain a healthy client base, it is vital to adopt tools and strategies that focus on tackling churn rates. A report has shown that 79% of high-income earners stopped patronizing a company and the reason given was due to a bad experience. Incorporating SMS into your support,…

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Combine Chatbots with SMS for a Great User Experience – Mobile Marketing Article

While the whole world nowadays seems like it’s building a new generation experience through chatbots, the truth is that we are just at the starting line of a snail-paced revolution. Chatbots are regarded as the future, with Mordor Intelligence projecting the market to reach $7,591.82 million by 2024, with 34.75% CAGR over the five years from 2019 – 2024. However, they are not the overnight paradigm shift that some believe they’d be for a single reason: They are difficult to…

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How to Use Text Messaging to Receive Feedback – Mobile Marketing Article

Who do you know that doesn’t send text messages? As of this year, 97% of Americans will send at least one text every single day. The number of texts sent overall has increased by over 7,000% in the last decade. If you want to receive feedback via text message, try text surveys. Here are some tools to help you learn the best practices used by the businesses discussed below. Create the Right Text Surveys Feedback Format for Your Audience No…

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Restaurant Text Message Marketing Ideas – Mobile Marketing Article

September 21, 2019 Video Lessons  In this Tatango article, we take a look at how restaurants can utilize the power of text message marketing and opt-in incentives to find new customers. The main marketing goal for restaurants is to attract consumers who make food and drink purchases at their businesses. However, the question is: What kind of successful marketing tactics are they using to entice those consumers? One popular and powerful method that many restaurants use is text…

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