text message marketing

Is Apple Going to Embrace RCS? – Mobile Marketing Article

November 19, 2019 Video Lessons  In this article, we reveal the current RCS adoption rate prediction for the United States, and we talk about Apple’s role in the future developments of this messaging protocol. According to Nick Lane, founder and chief industry analyst from mobile market research company Mobilesquared, RCS messaging will have a 100 million United States users by the end of 2020. The important question is however: Will iPhone holders be a part of those 100…

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What does the TCPA have to say about SMS marketing – Mobile Marketing Article

November 8, 2019 Video Lessons  In this article, we answer an important question that many people ask us: Does the Telephone Consumer Protection Act (TCPA) apply to SMS marketing? It is understandable that a lot of people ask us this question, because the TCPA federal law does not mention SMS or text messages at all. This obviously causes some confusion among mobile marketers who run or want to start text messaging campaigns for their brands. Before we dive…

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TCPA vs CTIA – What’s the Difference? – Mobile Marketing Article

November 2, 2019 Video Lessons  In this article, we talk about the difference between the CTIA and the TCPA (Telephone Consumer Protection Act), and how they relate to text message marketing.   What Are the TCPA and the CTIA? The TCPA is a federal law in the United States. The CTIA is a trade organization for USA based wireless carriers (for ex. Sprint, T-Mobile, Verizon, and AT&T). The CTIA creates guidelines for SMS marketers. Unlike with the TCPA,…

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TCPA Consent Guidelines for Text Marketing in USA – Mobile Marketing Article

October 28, 2019 Video Lessons  In this article, we talk about the impact that the Telephone Consumer Protection Act (TCPA) has on text message marketing, and we provide an answer to the question: What does consent is not a condition of purchase mean? When someone subscribes to a text message marketing campaign from a brand that provides a correct overview of the terms and conditions for its campaign, then that person will encounter the sentence “Consent is not…

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Rules for SMS Marketing: Understanding the TCPA – Mobile Marketing Article

October 23, 2019 Video Lessons  In this article, we discuss the TCPA (Telephone Consumer Protection Act). Read on to learn more about this important federal law that applies to text message marketing. Adoption of the TCPA by the United States Congress took place in 1991. The TCPA is a set of FFC (Federal Communications Commission) implemented rules and regulations. It governs robocalling, telemarketing and mobile (text) messaging issues, and it outlines requirements for brands and other organizations in…

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Shared Short Codes for Text Message Marketing – Mobile Marketing Article

October 11, 2019 Video Lessons  In this blog article, we explain what shared short codes for text message marketing are. We look at why and for what kind of brands they are a good solution, and we discuss why they might not be a good solution for others.   What Are (Shared) Short Codes? Short codes are five to six-digit phone numbers that serve as a communication method for all kinds of brands and their customers. An example…

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Short Code Texting: What Are Dedicated Short Codes? – Mobile Marketing Article

October 4, 2019 Video Lessons  In this short code texting article, we answer the question: What Are Dedicated Short Codes? Before we explain the meaning of a dedicated short code, it is important to first take a look at what short codes are. Short codes are phone numbers with five to six digits.Brands use these codes to communicate with their customers. A short code phone number can look something like 12345 or 123456.   The Two Types of…

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4 Tips for Text Message Marketing Beginners – Mobile Marketing Article

September 26, 2019 SMS Marketing Misc., Video Lessons  In this post, we explain what you need to know if you’re just starting out with text message marketing. Here are 4 tips that can lead to SMS marketing success.   1. Short Codes for Text Message Marketing If you’re going to do text message marketing, then you first need to know what an SMS short code is. Short codes are phone numbers that have either four or five digits.…

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Restaurant Text Message Marketing Ideas – Mobile Marketing Article

September 21, 2019 Video Lessons  In this Tatango article, we take a look at how restaurants can utilize the power of text message marketing and opt-in incentives to find new customers. The main marketing goal for restaurants is to attract consumers who make food and drink purchases at their businesses. However, the question is: What kind of successful marketing tactics are they using to entice those consumers? One popular and powerful method that many restaurants use is text…

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The Fastest Way to Build Your SMS Marketing List – Mobile Marketing Article

September 13, 2019 Video Lessons  Want to know the quickest way to build a text message marketing list? This article will teach you how to grow your brand’s SMS subscriber list 520% faster. It is not possible to run a text message marketing campaign without having a list of phone numbers from consumers who are interested to buy your (online) products and/or use your services. First, you need to grow a database with collected phone numbers from SMS…

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