text message marketing

Is Apple Going to Embrace RCS? – Mobile Marketing Article

November 19, 2019 Video Lessons  In this article, we reveal the current RCS adoption rate prediction for the United States, and we talk about Apple’s role in the future developments of this messaging protocol. According to Nick Lane, founder and chief industry analyst from mobile market research company Mobilesquared, RCS messaging will have a 100 million United States users by the end of 2020. The important question is however: Will iPhone holders be a part of those 100…

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What does the TCPA have to say about SMS marketing – Mobile Marketing Article

November 8, 2019 Video Lessons  In this article, we answer an important question that many people ask us: Does the Telephone Consumer Protection Act (TCPA) apply to SMS marketing? It is understandable that a lot of people ask us this question, because the TCPA federal law does not mention SMS or text messages at all. This obviously causes some confusion among mobile marketers who run or want to start text messaging campaigns for their brands. Before we dive…

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TCPA vs CTIA – What’s the Difference? – Mobile Marketing Article

November 2, 2019 Video Lessons  In this article, we talk about the difference between the CTIA and the TCPA (Telephone Consumer Protection Act), and how they relate to text message marketing.   What Are the TCPA and the CTIA? The TCPA is a federal law in the United States. The CTIA is a trade organization for USA based wireless carriers (for ex. Sprint, T-Mobile, Verizon, and AT&T). The CTIA creates guidelines for SMS marketers. Unlike with the TCPA,…

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TCPA Consent Guidelines for Text Marketing in USA – Mobile Marketing Article

October 28, 2019 Video Lessons  In this article, we talk about the impact that the Telephone Consumer Protection Act (TCPA) has on text message marketing, and we provide an answer to the question: What does consent is not a condition of purchase mean? When someone subscribes to a text message marketing campaign from a brand that provides a correct overview of the terms and conditions for its campaign, then that person will encounter the sentence “Consent is not…

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Shared Short Codes for Text Message Marketing – Mobile Marketing Article

October 11, 2019 Video Lessons  In this blog article, we explain what shared short codes for text message marketing are. We look at why and for what kind of brands they are a good solution, and we discuss why they might not be a good solution for others.   What Are (Shared) Short Codes? Short codes are five to six-digit phone numbers that serve as a communication method for all kinds of brands and their customers. An example…

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Short Code Texting: What Are Dedicated Short Codes? – Mobile Marketing Article

October 4, 2019 Video Lessons  In this short code texting article, we answer the question: What Are Dedicated Short Codes? Before we explain the meaning of a dedicated short code, it is important to first take a look at what short codes are. Short codes are phone numbers with five to six digits.Brands use these codes to communicate with their customers. A short code phone number can look something like 12345 or 123456.   The Two Types of…

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4 Tips for Text Message Marketing Beginners – Mobile Marketing Article

September 26, 2019 SMS Marketing Misc., Video Lessons  In this post, we explain what you need to know if you’re just starting out with text message marketing. Here are 4 tips that can lead to SMS marketing success.   1. Short Codes for Text Message Marketing If you’re going to do text message marketing, then you first need to know what an SMS short code is. Short codes are phone numbers that have either four or five digits.…

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2019 Marketing Trends You Need to Know – Mobile Marketing Article

Consumer preference is always changing and so are the ways to communicate. Channels, such as text marketing and influencers are becoming more important. We can expect this trend to continue throughout this year. We’re already four months into 2019. However, it’s not too late to try out new marketing strategies for your business. That’s why we’ve put together a list of five of the most important marketing trends this year. Try these ideas out for yourself. By doing so, you’ll…

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What Does Premium Text Messaging Mean? – Mobile Marketing Article

January 25, 2019 SMS Marketing Misc. Did you ever wonder what the term premium text messaging means? In this article, we give you an explanation on what this form of mobile messaging was used for, and why it has mostly become a thing of the past. Read on below to learn more, or, if you rather watch than read, then you can view our video about this topic here: https://youtu.be/I3s35yFBpPM In December 2013, the decision was made by…

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Want to Boost your Black Friday Sales? Try This – Mobile Marketing Article

  Businesses know that Black Friday is the biggest shopping day of the year, but often they are woefully unprepared. It’s important to take full advantage of this high sales period by effectively promoting your business during the run up to the holiday season. It’s been shown customers are straying from traditional brick-and-mortar stores and are doing their Black Friday shopping online, as 40% of the 2016 Black Friday sales were done online or on mobile devices. The most effective…

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