Text Message Marketing Advice

SMS Marketing with QR Codes – Mobile Marketing Article

June 11, 2020 Text Message Marketing Advice With the continued increase of usage of QR codes in the United States, we’ve been getting a lot of questions about how to incorporate QR codes into an SMS marketing campaign. Below should provide you and your business all you need to not only learn about QR codes, but how to integrate them into your SMS marketing campaign.   What Is a QR Code? A QR code (Quick Response code) is…

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12 Best SMS Marketing Messages with Link Previews – Mobile Marketing Article

May 15, 2020 Text Message Marketing Advice iPhone iOS 10+ offers new functionality for how consumers can see hyperlinks in SMS marketing messages: as vibrant images instead of just plain text. Imagine the difference this makes for converting subscribers into customers. If you’re a restaurant, showing a mouth-watering link preview image of pizza is going to get your customers to click and place an order. If you’re a retailer, showing a link preview image of an on-trend outfit…

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How to Fix the #1 Video MMS Marketing Mistake – Mobile Marketing Article

May 5, 2020 Text Message Marketing Advice We’ve seen more and more brands take advantage of MMS marketing by sending their customers video MMS messages. While this is a smart move—as videos can be far more engaging than just plain-text SMS messages—many brands are accidentally making a mistake that drastically reduces the chances of people clicking on their videos and taking action with a purchase.   Why Do Some Video MMS Messages Appear as Black Boxes? Maybe you’ve…

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Top 7 RCS Business Messaging Features – Mobile Marketing Article

June 26, 2019 Text Message Marketing Advice RCS business messaging is a newly developed A2P (application-to-person) messaging protocol for Android mobile phones. This new messaging protocol has the potential to replace traditional SMS and MMS marketing methods in the near future. With 24% of U.S. consumers being able to receive RCS business messages by 2020, marketers are very excited. RCS (Rich Communication Services) gives marketers the opportunity to communicate with consumers in a much more rich and interactive…

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