June 26, 2019 Text Message Marketing Advice RCS business messaging is a newly developed A2P (application-to-person) messaging protocol for Android mobile phones. This new messaging protocol has the potential to replace traditional SMS and MMS marketing methods in the near future. With 24% of U.S. consumers being able to receive RCS business messages by 2020, marketers are very excited. RCS (Rich Communication Services) gives marketers the opportunity to communicate with consumers in a much more rich and interactive…