Prepare for the Holiday Season by Experimenting & Testing Now – Email Marketing Article

 Posted by Chad S. White on March 24, 2020  Leave a Comment The holiday season is a dangerous time to try to innovate. More than any other time of the year, it’s the most expensive time to have a failure. On the other hand, the second and third quarters are a great time to experiment with different tactics and strategies in a much lower-stakes environment. This is… This is only a snippet of a Email Marketing Article written by Chad…

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Email Marketing Trends for 2020: Competitive Differentiators – Email Marketing Article

 Posted by Chad S. White on February 11, 2020  Leave a Comment In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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A/B Testing: Where Marketers Go Wrong – Email Marketing Article

 Posted by Chad S. White on November 12, 2019  Leave a Comment Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Lifecycle Marketing Deep Dive: Welcome Series – Email Marketing Article

The Welcome Series. One of the most underrated but highest performing email series a business can implement. A welcome series is a great way to ensure you are creating lifelong brand enthusiasts from the start. If you’re not currently employing a welcome series, that’s ok. This type of low-hanging fruit can be put into action any time of the year. In this article we’ll take a look at what you need to create a high-performing welcome series.   Let’s Start with…

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Why Aren’t You A/B Testing Ways to Improve Your Website? | – Marketing Article

In January, I shared a post on Crazy Egg’s new priority as a company: our mission is to help you get better at paying attention to the people visiting your website, so you can improve their experience. We believe (and have seen firsthand) the undeniable downstream impact of placing the focus on paying attention. Paying Attention to What People are Doing Since then, we’ve spent a lot of time paying attention to the people using Crazy Egg; focusing on where…

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5 Ways You Should Do Mobile App Testing – Mobile Marketing Article

Warning: max(): When only one parameter is given, it must be an array in /home/content/79/7902479/html/blog/wp-content/plugins/knowledgering-post-popularity-graph-tool/knowledgeringppgt-functions.php on line 25 We all are well versed with what mobile applications or simply Apps are. They are softwares for our mobile devices, which are further bifurcated into numerous categories. But before these Apps arrive on different platforms, for the masses to use them; they have to be tested overall. An App should have the potential of attracting people towards it and for that it…

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