5 Channels To Include In Your B2B Lead Generation Toolkit – B2B Marketing Article

When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy?”  In this blog, we’ll be taking a look at five channels that you should consider for your B2B lead generation plan.

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How to Improve Your Telemarketing Using EQ – B2B Marketing Article

While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstances, one would think that companies would hire telemarketers with high IQ, or undergo EQ skills training. However, as many of us have likely experienced, this isn’t always the case. In this article…

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Cold Call Scripts That Land Meetings with MSP Buyers [Free Download] – B2B Marketing Article

Managed IT providers know that they need to reach out to both IT and non IT decision makers to gain new customers. That’s because IT purchases are increasingly being decided not only by multiple people, but also across multiple business functions. These trends highlight the critical role that targeted, one-on-one outreach plays in selling MSP solutions, and cold calling remains one of the best tools for the job. That’s why we recently released a downloadable eBook that contains sample call…

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