Telcos have made great strides in their digital transformations. One of the most pivotal changes has been the incorporation of machine learning and artificial intelligence. Imagine how much data telcos have at their fingertips. It’s actually quite unimaginable. It would take people hundreds, maybe thousands, of years to sift through a day of data. Artificial intelligence allows app operators to accelerate their digital transformation and further automate their business.
Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization – Mobile Marketing Article
Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage, to cross-sell offers for 2-play and 3-play discounts and features, customers want personal, relevant experiences in real-time.