Technology

Welcome to the New IDG.com • IDG – B2B Marketing Article

Welcome to the New IDG.com By: IDG | 05/18/2020 We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated IDG.com to share more information with you and make things easier to find. We have always provided the latest tech, media and marketing insights, as well as insights on our audiences, brands and solutions, and that is not…

Read More

Using Tech to Scale the Human Touch and Build Community – Email Marketing Article

Our companies rely on technology. So much so, that it plays an integral role in almost every aspect of how we run our business – from data collection and analysis to customer support and success. But have we let this dependency go too far? Are we losing that human touch with our customers in the process? If so, it’s time to bring it back. We need to use tech to bring the human aspects of our business to the forefront…

Read More

PyRetri: An Open-Source Deep Learning Based Unsupervised Image Retrieval Library Built on PyTorch – Marketing Article

Image Source: https://github.com/PyRetri/PyRetri Content-based image retrieval (CBIR) uses a representation of visual content to identify relevant images, and it is one of the fundamental research challenges extensively studied in the multimedia community for decades. There has been the importance of powerful features of convolutional neural networks utilized by CBIRs, but the pipeline of deep learning based unsupervised image retrieval is complicated. Despite all these efforts, there has not been a software library that covers these deep learning…

Read More

How to Find Fonts with Adobe Capture » Martech Zone – Mobile Marketing Article

If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find out in the world and wish to use it… good luck on figuring it out. Font Identification Forums Back in the day… like a decade ago, you had to upload an image to a forum where font addicts would identify…

Read More

Unified Communications Guide for Small Business – Marketing Article

Now that you’re running your business more virtually than you thought you would, it might be time to consider a unified communications system. That might sound like some hoity toity corporate word — but it’s just another word for managing all of your voice and video communications from one place, usually using a software platform or application. Most unified communications systems are also called VoIP (voice over IP or wireless) phone systems.  These phone services run over the internet.  You…

Read More

Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers – Mobile Marketing Article

30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active users. Larger than Snap, Twitter, and Pinterest. The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back. Advertisers can…

Read More

List of COVID-19 Resources for Machine Learning and Data Science Research – Marketing Article

Image by Miroslava Chrienova from Pixabay -Advertisement- Subscribe Here is a list of COVID-19 tools and public datasets which could be really helpful in understanding the disease (COVID-19) and performing data driven research. 1. California COVID-19 Hospital Data and Case Statistics Resource link: https://data.chhs.ca.gov/dataset/california-covid-19-hospital-data-and-case-statistics 2. US COVID-19 Daily Cases with Basemap (Harvard) Resource link: https://dataverse.harvard.edu/dataset.xhtml?persistentId=doi:10.7910/DVN/HIDLTK 3. COVID-19 Public Datasets (Google) Resource link:

Read More

Agile with marketing automation: Transforming for the next decade – Mobile Marketing Article

30-second summary: Today CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Agile means getting different stakeholders together to form smaller teams, usually of 8 to 10 people. Such scrum teams work quickly and collaboratively to launch products rapidly in response to shifting customer needs. Agile teams can be created as virtual teams, working on an international basis across borders to handle, say, Single’s Day in China and then later turn their attention…

Read More

Spring Cleaning Your Digital Life: What You Need To Do Now – Marketing Article

Does your digital life need a spring cleaning? Have your computer and other devices accumulated the digital equivalent of dust? Do these out-of-date files can reduce your efficiency? And if that’s not enough, COVID-19 and working-from-home (aka:WFH) offer more reasons to clean up, purge and organize your digital life. Why?Because a cluttered computer makes your thinking disorganized and easily distracted. Even worse, your devices can get sick too!Take it from me—my computer died and corrupted my backup drive in the…

Read More