Technology

8 tips to speed up WordPress performance – Mobile Marketing Article

30-second summary: The faster your website, the higher your chances to engage with new visitors and potential customers. The closer a server is to your visitors, the smaller the latency they’ll experience. That’s why it’s key to know where most of your visitors are based to define your server’s proximity. The crucial aspect you need to keep in mind is the flexibility your theme provides: are you able to customize it and even to disable features that you’re not planning…

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AI in marketing: How to find the right use cases, people and technology – Mobile Marketing Article

30-second summary: AI front-runners are projected to potentially double cash flow by 2020, with implied net cash-flow growth of roughly 6% for through 2030, while non-adopters “might experience around a 20% decline in cash flow from today’s levels.” Marketers should estimate the value delivered for each use case (potential upside revenue, time-to-market, reduced manual labor, customer satisfaction), as well as time and effort it will take to see actionable results. Although the talent shortage in AI-related jobs certainly presents challenges…

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MIScnn: A Python Framework for Medical Image Segmentation with Convolutional Neural Networks and Deep Learning – Marketing Article

Image Source: https://github.com/frankkramer-lab/MIScnn The increased need for automatic medical image segmentation has been created due to the enormous usage of modern medical imaging in technology. Despite this large need, the current medical image segmentation platforms do not provide required functionalities for the plain setup of medical image segmentation pipelines. Therefore this paper introduces the open-source Python library MIScnn. MIScnn is an opensource framework with intuitive APIs allowing the fast setup of medical image segmentation pipelines with Convolutional Neural Network and DeepLearning models…

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Be an eCommerce Contender with Punchout Capabilities – B2B Marketing Article

You may not be a big-time distributor with deep pockets, but that doesn’t mean you can’t compete with them in the eCommerce ring. With advancements in B2B technology, even small to mid-sized distributors can have a successful e-business, especially if they offer punchout capabilities. What once was viewed as a “value-added” feature is now becoming a requirement for distributors, especially for those with customers in the government or higher education fields. Designed to create a direct connection between B2B companies…

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Three “head fakes” and three tech trends to watch out for in 2020 – Marketing Article

30-second summary: 4K/8K high resolution video is coming, and will eventually be part of people’s lives, but won’t mean much for advertisers in 2020. Smart advertisers have seen the value of 3- to 7-second ads optimized for mobile viewing, which yield a higher volume of impressions and encourage consumption of longer units in a different, more ideal setting. Voice search is coming, but it’s not going to be much use to advertisers – the largest existing channels are owned by…

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Customer Experience Matrix: Acquia Buys AgilOne CDP – B2B Marketing Article

Acquia, which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The deal follows Acquia’s May 2019 purchase of open source marketing automation platform Mautic  and September 2019 purchase of site building tool Cohesion.  Acquia itself was purchased in September by Vista Equity Partners  for $1 billion, which obviously supports their DXP strategy. The…

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Three sure-fire ways to use machine learning for improved personalization – Mobile Marketing Article

30-second summary: With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. In a recent PWC report it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016. The basis of demographic data is to have access to your customers’ distinctive behaviors and preferences and…

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Marketing Heroes: A q&a with eCommerce expert, Chloe Thomas – Email Marketing Article

We recently spoke with Chloe Thomas, an ecommerce marketing specialist and author of the recent global best seller “eCommerce Marketing” book. Discover what inspires her, the challenges she feels marketers face and her tips on what you should be focusing on in 2020. Meet Chloe… Please introduce yourself I’m Chloe Thomas, founder author and podcast host at eCommerce MasterPlan. Please tell us about your business I’ve been in the eCommerce industry for over 15 years and eCommerce MasterPlan is all…

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How IBM and Aviva Got Started with Agile Marketing – Marketing Article

NewsCred held a ThinkContent Lab in London at the end of November, bringing together marketing leaders from Aviva and IBM to discuss the topic of agile marketing: what it is, what they’ve learned, and how technology plays a vital role in its successful implementation. This article was written following the event by speaker Scott Stockwell, Editor in Chief at IBM Europe, and was originally published on LinkedIn and has since been lightly edited. I recently joined Aviva’s Global Head of…

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Recognizing Malaria Cells Using Keras Convolutional Neural Network(CNN) – Marketing Article

Image by Darko Stojanovic from Pixabay Artificial Intelligence has vast-ranging attention and its utilization in the healthcare business or industry. As an intense learner and a Kaggle beginner, I chose to work on the Malaria Cells dataset to get a little hands-on experience and discover how to work with CNN, Keras, and pictures on the Kaggle platform. In many points I love about Kaggle is the extensive knowledge it exists in the form of Kernels and Discussions. Taking ideas and…

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