tech

Welcome to the New IDG.com • IDG – B2B Marketing Article

Welcome to the New IDG.com By: IDG | 05/18/2020 We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated IDG.com to share more information with you and make things easier to find. We have always provided the latest tech, media and marketing insights, as well as insights on our audiences, brands and solutions, and that is not…

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Nearly 80% of Business Disrupted – B2B Marketing Article

A new study on coronavirus business disruption shows that while every industry has been gravely impacted, some, like tech, are faring better than others. Cascade Insights’ survey reveals how the crisis is affecting business operations across company sizes, sectors, and job roles. (Hint: no business type, size, or function is immune.) New Data on How Novel Coronavirus Is Disrupting Business We’re now several weeks into the pandemic, which means that you’ve read approximately ten million articles about the infectiousness (a.k.a.,…

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Smart homes: B2B’s new bête noire? – B2B Marketing Article

Posted on 20th September 2018 by Fiona Buckley The smart connected home is almost a reality, as I discovered on a recent visit to Unruly’s connected home experience. From augmented reality shopping options for home furnishings at the touch of a button, voice activated shopbots giving food and wine pairings, cocktail recipes, to state of the art heart, health, and sleep monitors, air quality assessments, and everything in between, there’s no denying the extraordinary capabilities of our future homes. Whether…

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London Tech Week – Hyperloop & Augmented Reality blog – B2B Marketing Article

Posted on 21st June 2018 by Fiona Buckley I recently attended the techXLR8 event as part of London Tech Week, the biggest showcase by leading tech companies of technology and innovation in Europe. I was encouraged to see, that despite the economic Brexit angst, the tech scene is going from strength to strength in the UK, which is why it forms a crucial part of the future industrial economy. Last year, UK venture capital investment exceeded Germany, France and Sweden…

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