Tech Marketing

Welcome to the New • IDG – B2B Marketing Article

Welcome to the New By: IDG | 05/18/2020 We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated to share more information with you and make things easier to find. We have always provided the latest tech, media and marketing insights, as well as insights on our audiences, brands and solutions, and that is not…

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The Problem in Hiring Skilled Marketers – B2B Marketing Article

Businesses have embraced digital technologies at a rapid pace. By 2020, digital technologies could add $1.36 trillion to the world’s total economic output. And yet, digital marketers who took a competency test scored an average of just 38%, with only 8% of those tested showing entry-level skills. What is going wrong?

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Ageism in B2B Tech Marketing? – B2B Marketing Article

Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. While all this is true, I am adamant that much and little has changed in the world of marketing… and marketers. And this stagnation is what makes the older marketers still relevant. This is…

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