Targeting & Personalization

Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue – Email Marketing Article

 Posted by Chad S. White on June 3, 2020  Leave a Comment You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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As Coronavirus Restrictions Ease, How to Adjust Your Email Strategy – Email Marketing Article

 Posted by Chad S. White on May 12, 2020  Leave a Comment We’ve talked in recent weeks about how marketers should respond to the systemic shock caused by coronavirus—how you start by sending crisis messaging and then adjust your promotional messaging strategy to stay aligned with new email behaviors and new consumer preferences. Now businesses are facing questions… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Knowing Your Customers So Well You Can Predict Their Needs – Email Marketing Article

 Posted by Chad S. White on March 13, 2020  Leave a Comment In part 1 of this series on B2C personalization and automation, we looked at the importance of responsiveness and reacting to customer behaviors. In part 2, we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and love)… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Email Marketing Trends for 2020: Proven Essentials – Email Marketing Article

 Posted by Chad S. White on February 25, 2020  Leave a Comment In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Email Marketing Trends for 2020: Competitive Differentiators – Email Marketing Article

 Posted by Chad S. White on February 11, 2020  Leave a Comment In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Bringing More of Your Data Together for B2B Audience Building and Segmentation – Email Marketing Article

 Posted by Chad S. White on January 27, 2020  Leave a Comment Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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Holiday Marketing Quarterly: First Quarter 2020 Checklist – Email Marketing Article

 Posted by Chad S. White on December 19, 2019  Leave a Comment Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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‘Let’s Be Good’: Lessons in Servant Marketing – Email Marketing Article

 Posted by Chad S. White on October 22, 2019  Leave a Comment “Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

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