Impressions From Your Email Campaign – Email Marketing Article

I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did everything wrong initially. Despite having shaved in the morning, about 10 minutes before the test I went off and shaved again, even to the extent…

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Using A Blog To Support Your Email Campaigns – Email Marketing Article

The best way of ensuring success of an email marketing campaign is to provide a solution to a problem that your subscribers have. It’s a basic tenet. You are telling them that you understand their difficulties, and, after some thought, have come up with a solution for them. Not only do they buy from you, but they might also look to you for further help. Given the current problems that just about every company is experiencing at the moment, from…

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Be A Source Of Information On Coronavirus – Email Marketing Article

Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and dependable information available at the time. If you can supply referenced information on subjects within your expertise, that are important to your customers, they will return time and again.…

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Emotion Is Still The Biggest Motivator – Email Marketing Article

There’s no argument against the biggest factor in people buying, from marketing emails to visits to superstores, is emotion. All the evidence supports it. If you don’t focus on it as the main motivator of your subscribers, you are missing out financially. It is just as important in the present crisis, if not more so.  Here are some of the lessons that have become apparent in the in recent email marketing campaigns I’ve received: 1/ Be positive. Some marketing emails…

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What To Say About Coronavirus In Your Emails – Email Marketing Article

It’s the question that many email marketing companies are pondering; how to respond to the threat of Coronavirus. Ignoring it has a lot of attraction. You won’t be wrong in your conclusions, but then you might give the impression that you don’t care about your subscribers.  My inbox has been inundated with Subject Lines that include the word Coronavirus. Some weren’t even trying to sell me something. There’s a great risk of getting lost in the crowd, or seeming to…

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Using Humour In An Email Marketing Campaign – Email Marketing Article

The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was not. That’s the problem with humour; it can be hurtful. Comedians tend to change their delivery according to the reactions of their audience. It is…

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Soft Selling In Your Marketing Campaigns – Email Marketing Article

  I was once on a course that had nothing to do with sales and email marketing. It was all about questioning techniques. The biggest problem for anyone engaged in interviews is trying to get to the truth and we were introduced to a number of methods of, they said, getting the person to open up. One chap who gave a talk used to be a salesman, his last product being caravans. His method – he had quite a number…

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WizEmail Blog :: The Blessing Of Autoresponders – Email Marketing Article

The blessing of autoresponders is that, once they are set up, all the work is done for you, apart from reviewing it periodically to ensure everything is going well. Whether it will be a success or not will depend on the way you’ve planned it. It need not take long, but it will take application. There are a number of factors that need to be taken into account. For instance, the targets will be subscribers to your email marketing lists, so you…

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Learn From Your First Email Campaigns – Email Marketing Article

It’s an exciting time when trying something new. It is normally tinged with a bit of self-doubt; after all, what if you make a mess of it? A reassuring aspect of starting out in email marketing is that there is lots of advice and help out there, both online and from your email marketing service providers.  They will have told you how easy it is, because it is. Yet when you receive the returns from your first email marketing campaigns…

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