subject lines

Misleading Subject Lines – Litmus Software, Inc. – Email Marketing Article

September 26, 2019 By Bettina Specht For every email you send, the subject line is one of the first points of contact with your subscribers. If it doesn’t catch your subscribers’ attention, then the chances of them opening your campaign are slim. With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. They are also the most routinely tested…

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Winter Subject Lines To Warm Up Your Campaigns – Email Marketing Article

Winter is generally not a great time for sales. As it gets colder, people tend to hibernate, they slow down and curl up in front of the heater instead of being out there and active. So what do you do to make sure your revenues don’t experience the same slump? Catch their attention with some themed winter subject lines! Here are some examples of winter subject lines you can use, mix and match or use these as inspiration for your…

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100+ Subject Lines for Dads, Grads, and 4th of July – Email Marketing Article

Article first published April 2016, updated May 2019 Now is the perfect time to start thinking about email campaigns that fit with the cool vibe of summertime holidays. Summer brings with it Father’s Day, high school and college graduations, and the 4th of July (in the U.S.). These are all events where consumers are looking for email promotions to help offset the price of buying gifts and hosting celebrations. Don’t believe it? Research shows that customer spending is expected to…

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