Subject Line

Coronavirus Mistakes In Email Marketing – Email Marketing Article

Your inbox is probably full of marketing emails which, like mine, have a Subject Line that includes the word Coronavirus. I’d count mine, but what’s the point? There are so many that it seems pointless to open one, apart from to use as a basis for a blog. One of the most irritating mistakes in email marketing is over-familiarity. I don’t like my forename being used when the intent is to sell me something. Mr Smith is fine by me.…

Read More

Essentials for your next email subject line – Email Marketing Article

What makes you pull a book from the shelves of Waterstones? All you have to go on are the title, author and publisher yet, after a quick perusal, you will be able to pick a book that, even if you do not buy it, will probably interest you. You can see why authors will agonise over what to pick for the title, almost as much as you do for the Subject Line of a marketing email. A bookshop browser, probably…

Read More

Re-activate less engaged subscribers – Enabler – Email Marketing Article

Unfortunately, not all of your subscribers will engage with the emails you send them. The average office worker receives 121 emails a day, making inboxes a competitive environment for you to be seen. A couple of reasons why some people might not engage or open your emails include; content, frequency/time of sends and your subject lines. A study by Marketing Sherpa found that personalising the subject line can increase open rates by over 17%.   So here are 6 simple…

Read More

Re-activate less engaged subscribers – Enabler – Email Marketing Article

Unfortunately, not all of your subscribers will engage with the emails you send them. The average office worker receives 121 emails a day, making inboxes a competitive environment for you to be seen. A couple of reasons why some people might not engage or open your emails include; content, frequency/time of sends and your subject lines. A study by Marketing Sherpa found that personalising the subject line can increase open rates by over 17%.   So here are 6 simple…

Read More