With “television” less of a channel these days and more of a metaphor that covers a lot of different delivery methods, the Interactive Advertising Bureau (IAB) Video Center of Excellence is out with an effort to simplify the advanced and connected TV market for advertisers. The initiative is called the Matrix of Advanced TV, and it includes a Market Snapshot reference guide. The title is an homage to the now-classic trilogy of Matrix sci-fi movies, where the true nature of…