Strategy

Joining a Franchise Helps Develop Business Owners – B2B Marketing Article

Franchisees get more than profits. Many people may think that franchises are just a new way to make money. They believe you take an existing business model, drop it in a new location, and watch the profits roll in. But franchise owners walk away with more than profits. They gain a greater understanding of how business works through hands-on experiences. There’s a lot to being a franchisee. You have to follow company processes. You’re accountable for spreading the company name…

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Forget Content. Conversion is King for Digital Marketing – B2B Marketing Article

After 23 years in digital marketing – last month was our anniversary! – we’ve seen and heard a lot. Like the “content is king” mantra alluded to in the headline above. And we’ve heard just about every possible reason from clients for why they want to build or update a website. Some have wanted to change the world. A few have be dead certain that once their site launched, riches and retirement would follow, probably within days. (And we could…

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6 Campaign Best Practices for Content Marketers (Part 2 of 3) – Marketing Article

This is NewsCred’s 3-part series on integrated campaigns for content marketing. In Part 1, we built the business case for an integrated approach to content marketing. In this follow-up, we offer you the NewsCred perspective on campaign best practices for content marketers. Next time, we’ll provide you a ‘how to get started’ guide, answering your most frequently asked questions such as how to obtain buy-in, collaborate with new teams, establish the right processes, and much more. Let’s begin with a…

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Adopt a Lifecycle Marketing Strategy to Attract and Retain Customers – B2B Marketing Article

Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike the outdated sales funnel which focuses on new customer acquisition, the lifecycle marketing approach considers the value of retaining customers by providing communication and content after the sale as well. Lifecycle marketing gives you the ability to provide the types of communications and experiences your audience wants as they move…

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Your Secret Superpower for SaaS Customer Retention – B2B Marketing Article

Keeping customers is the most cost-effective way for B2B companies like yours to grow and thrive. A mere 5% increase in retention can increase company revenue by 25-95%. Your company’s efforts to retain customers should include the marketing team throughout the customer journey.

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Why A B2B Account-Based Marketing (ABM) Strategy Must Be A Priority – B2B Marketing Article

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. Unfortunately, to achieve these goals, marketers often have to adjust, adapt, and accelerate their marketing strategies and plans. Reaching the right buyers (especially…

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Startup Fundamentals: Turn your dream into a successful business – Marketing Article

Got a great business idea but not sure what to do next? Want to shore up the foundation of a business that you’ve recently launched? Have an unincorporated business that you want to formalize? Learn how to turn your idea, or your startup, into a thriving business with Startup Fundamentals. Entrepreneurship is rewarding, but it takes a lot of determination, planning and business knowledge to reach your dream. That’s why we packed this free eBook with expert advice, actionable tips, and real-life business…

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Best 8 Marketing Books to Read in 2019 – Marketing Article

How can you get an edge on your competition to make 2019 your most successful year yet? By arming yourself with the wisdom of the world’s best marketers. In a dynamic, ever-evolving field, it’s essential to stay updated with blogs, news and social posts to keep ahead of industry trends, but marketing books offer invaluable, more in-depth insight that you won’t often find elsewhere. Learning from the successes and failures of the pros will help you develop your marketing skills…

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