B2b marketing has moved progressively online. With many b2b businesses finding traditional broadcast methods difficult to track or simply less effective than they used to be, they’re turning increasingly to digital to reap their growth rewards.
With 19.47% of B2B buyers reading three to five content pieces prior to talking with a salesperson and 61% of consumers saying they feel better about, and are more likely to buy from, a company that delivers custom content, it’s no wonder most SaaS companies are dabbling in content marketing.
Phew! 2018, what a year for marketers, amirite? We saw the GDPR come into effect, Facebook was hit by scandal after scandal and the robots are coming for our jobs!
You may or may not have heard of content or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.
It’s the most wonderful time of the year. Christmas is a time to reconnect with friends and family, spread joy and love, eat our weight in food, and … improve your website and marketing operations.
Evidence now shows that accurate personas can significantly help companies to drive measurably better marketing conversions and increase customer centricity and profits. Here are a few stats you may not have seen before:
So you’re thinking about hiring a content marketing agency. Great idea! We think the combination of an in-house marketing team with an outsourced marketing agency is a match made in heaven.