Phew! 2018, what a year for marketers, amirite? We saw the GDPR come into effect, Facebook was hit by scandal after scandal and the robots are coming for our jobs!
You may or may not have heard of content or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.
It’s the most wonderful time of the year. Christmas is a time to reconnect with friends and family, spread joy and love, eat our weight in food, and … improve your website and marketing operations.
Evidence now shows that accurate personas can significantly help companies to drive measurably better marketing conversions and increase customer centricity and profits. Here are a few stats you may not have seen before: