Strategy and Messaging

How to Build a Successful Go-To-Market Strategy – B2B Marketing Article

Developing a go-to-market strategy is critical to the success of your B2B organization. Your go-to-market strategy brings together all the key elements that drive your business; sales, marketing, distribution, pricing, brand awareness, competitive analysis and more. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your marketplace. Go-to-market strategies can be applied to new product launches as well as existing products and services. Looking for additional strategic best practices? Download the…

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3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch – B2B Marketing Article

New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question you must answer that is critically important to your product’s long-term success: Whose needs are you solving with your product? Even if you think your product’s innovation speaks for itself, it…

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Software and SaaS Marketing Best Practices – B2B Marketing Article

Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes. In fact, Blissfully notes in its 2019 Annual SaaS Trends Report that the average company spend on SaaS in 2018 rose 78% over the previous year. They also report that companies saw nearly 40% of their SaaS stack change last year. Fueling this volatility in organizations’ SaaS stacks are a wider variety of SaaS…

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