Strategy and Messaging

Software and SaaS Marketing Best Practices – B2B Marketing Article

Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes. In fact, Blissfully notes in its 2019 Annual SaaS Trends Report that the average company spend on SaaS in 2018 rose 78% over the previous year. They also report that companies saw nearly 40% of their SaaS stack change last year. Fueling this volatility in organizations’ SaaS stacks are a wider variety of SaaS…

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