Strategies

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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Major trends direct-to-consumer (DTC) brands should act on now – Mobile Marketing Article

30-second summary: DTC brands pulling out of Amazon—On the heels of Nike’s decision to pull out in order to protect their relationship with the end user, DTC brands will be more hesitant to work with Amazon. Increase in niche agencies—Expect to see more agencies that specialize in DTC entering the “shopper marketing” space to help brands go beyond social and incorporate TV and other traditional advertising into their campaigns. Growth in Connected TV—Brands will begin to take advantage of the…

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How realistic strategic planning can help SMBs support annual performance goals – Marketing Article

30-second summary: Keap is an email marketing and sales platform for SMBs with CRM tools that include: SMS text management, appointment scheduling, and invoice/payment automation. Keap’s sales-focused tools include pipeline management and marketing automation features. The strategic planning eBook is informed by Keap’s internal and very successful strategic planning process which has helped grow the company over 10 years into a $100 million enterprise. Keap’s planning process involves five steps: identify your business’s purpose, analyze results, understand how strategy guides…

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CX is still broken and how to fix it – Mobile Marketing Article

30-second summary: Even though businesses have more technology, more data, more tools than ever, at the core, they still face many of the same CX challenges. If companies want to deliver exceptional customer experiences, it’s critical that they make sure their agents’ experience is positive, too. That starts with making sure agents have the right tools and technology to do what they’ve been hired to do – keep customers happy. AI-enabled service options like self-help portals, virtual personal assistants, and…

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From omnichannel to optichannel, marketing’s return to rationality – Marketing Article

30-second summary: An optichannel mindset takes stock of individual channel performance and then makes optimizations based on customer expectations, personal preferences, and the anticipated return on investment. Optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations. It replaces the need to be everywhere with a mission to be where it matters most. The effort to uncover meaningful correlations in your own data will define tendencies and tastes for customers with the greatest current and future…

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Practical advice from Wix to help agencies increase productivity – Marketing Article

30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the same with less. With productivity, you’re trying to do more with the same. The three productivity zones for agencies are workflow, resource management, and client relationships. Wix outlines seven steps to optimizing productivity from identifying pain points to simplifying client communication. ClickZ recently hosted a Webinar in collaboration with…

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4 branding lessons from most talked about 2020 Super Bowl ads – Mobile Marketing Article

30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent Marketing Cloud’s CMO, Niki Hall, highlights the biggest marketing and branding lessons from this year’s top Super Bowl ads: Lesson #1: Don’t try to be something you’re not Lesson #2: Let customers get in on the fun Lesson #3: Don’t complicate your message Lesson #4: Remember, it’s…

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