How to Pick an Ebook Topic That Actually Attracts Readers • Copywriter Toronto – B2B Marketing Article

Creating a major piece of content – such as an ebook, guide, or white paper – can be a daunting task. Although these in-depth resources are ideal for educating leads, they are also time-intensive. Many B2B marketing teams are overworked and don’t have the capacity to get these projects off the ground. According to a study by Ascend2, the biggest content marketing challenge is the lack of internal resources to get it done. If you invest in a major content project,…

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