12 fast facts about SMS – Mobile Marketing Article

It’ll come as no surprise that we’re pretty big advocates of the mighty mobile phone and more specifically, SMS communications. Even with the rise in other messaging apps (as we’ve said before), not only is SMS very much alive, it is still growing in popularity for businesses. Deloitte estimate that 87% of individuals in the UK either have access to or ownership of a smartphone and SMS can even be delivered to the humble Nokia 3310 (the original), no data…

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Mobile conversions rising, but desktop conversions still 93% more valuable, study says – Mobile Marketing Article

Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop. That’s according to an analysis of 10 million ad clicks across 100 accounts by digital marketing agency AccuraCast. Mobile conversions growing but less valuable. But while mobile conversions grew a significant 10 points from 2018 to 2019 (39% to 49%), the majority of conversions still come from the desktop. AccuraCast…

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Musings of a mobile marketer: The FT 1000 – Mobile Marketing Article

For those of you interested in start-ups and growth businesses, this list will be invaluable. It’s a link to the FT 1000 which lists the companies in 31 European countries that have achieved the highest compound annual growth rate in revenue between 2013 and 2016. Note the measurement is revenue not profit. It’s worth a glance if you have any interest in business. The data is downloadable as a spreadsheet and searchable. The FT also shares their methodology. Top line…

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