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How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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What are PBNs and should you use them? – Marketing Article

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site, sell links, or just simply add your home page links on them. Will you get penalized if you use PBNs? Should you consider using it?…

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The impact of native advertising across the consumer journey – Mobile Marketing Article

30-second summary: As native advertising becomes industry table stakes, recognition of its value as a full-funnel strategy increases exponentially. Research indicates native advertising impacts purchase decisioning more than standard display tactics. Nativo’s exclusive Native Article format centers on a “click-in” approach that facilitates a seamless user experience, keeping consumers actively engaged on a publisher’s site. When native advertising appeared on the scene in 2011, it posed an important question: Why not create an advertising experience consumers enjoy? Since then, native……

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How realistic strategic planning can help SMBs support annual performance goals – Marketing Article

30-second summary: Keap is an email marketing and sales platform for SMBs with CRM tools that include: SMS text management, appointment scheduling, and invoice/payment automation. Keap’s sales-focused tools include pipeline management and marketing automation features. The strategic planning eBook is informed by Keap’s internal and very successful strategic planning process which has helped grow the company over 10 years into a $100 million enterprise. Keap’s planning process involves five steps: identify your business’s purpose, analyze results, understand how strategy guides…

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A comprehensive guide to the Japanese ecommerce market – Mobile Marketing Article

30-second summary: Sophola is a Japanese-based consultancy focused on helping global companies enter the Japanese market. Sophola’s free guide, Cracking the Japanese Market, provides an overview of Japan’s current ecommerce ecosystem. Japan is the world’s fourth largest ecommerce market, representing $122 billion in 2018. Three platforms—Rakuten, Amazon and Yahoo! Shopping account for over one-third of all online retail transactions, comprising nearly 100 million users. Since Japanese consumers are extremely loyal to their shopping platform of choice, these platforms are a…

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8 tips to speed up WordPress performance – Mobile Marketing Article

30-second summary: The faster your website, the higher your chances to engage with new visitors and potential customers. The closer a server is to your visitors, the smaller the latency they’ll experience. That’s why it’s key to know where most of your visitors are based to define your server’s proximity. The crucial aspect you need to keep in mind is the flexibility your theme provides: are you able to customize it and even to disable features that you’re not planning…

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Data-driven MTA: The only attribution model that counts – Mobile Marketing Article

30-second summary: The main value with MTA is to enable marketers to better distribute their spend and understand the true performance of every touchpoint. The linear model acknowledges that there is more to the customer journey than simply the channel the customer sees at the awareness stage, or that which they use in the step before making their conversion. Time decay attribution is often used with time-sensitive marketing campaigns or when businesses are looking to focus on channels which are…

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Retailers are competing with banks for top spots in credit card search rankings – Mobile Marketing Article

30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership.  Bank of America top search results with a composite score of 94. U.S. retailer Kroger, ties with American Express and Chase for 2nd spot on their list. Major Credit card issuers struggle as U.S. Bank, Wells Fargo and Discover miss out on the top…

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