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Getting started with mobile attribution – Mobile Marketing Article

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide. The problem is that this success has also led to intense competition. As a result, driving organic…

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Why marketers need call tracking and analytics – Mobile Marketing Article

While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your customer picks up the phone. Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now available to help marketers attribute digital marketing spend to conversions that happen on the phone. This 45 page, in-depth guide from Invoca delivers a comprehensive understanding of call tracking. Divided into four easy-to-follow…

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