Allocating marketing budgets is difficult. Your company’s options are increasing every single day. You can invest in billboards, direct mail, advertisements, sponsorships, and more. When it comes to digital marketing, you can invest in SEO, Search Ads, Facebook Ads, Instagram Ads, Email Marketing, and more. How the heck can you make a decision and feel confident your marketing budget is benefitting your bottom line? A deliciously designed billboard. Rent for billboard space averages at about $5,000/mo. We’ll discuss 8 steps…